SEO 📉 GEO 📈
In the age of ChatGPT, Claude, and Perplexity, brand visibility no longer depends on gaming an algorithm. It’s about being cited by it.
GEO (Generative Engine Optimization) is the emerging playbook for brands that want to be:
👉 Referenced in LLM outputs
👉 Included in AI assistants’ summaries
👉 Embedded in the new discovery journeys of consumers, professionals, and researchers
The brands that win in GEO won’t just show up in AI responses. They’ll shape them.
Some key GEO principles I’m seeing emerge:
1️⃣ Helpful Content. Create accurate, user-first content that clearly answers real questions.
2️⃣ Structured Data. Use schema markup and clean layout to help LLMs understand and extract your content.
3️⃣ Credible Citations. Get mentioned by trusted third-party sources: LLMs value external validation.
4️⃣ Original Insights. Share unique POVs, proprietary data, or expert takes that differentiate your brand.
5️⃣ Entity Clarity. Ensure your brand is mapped in public knowledge graphs so LLMs can identify and retrieve you.
To learn more:
✅ A couple of interesting links by Andreessen Horowitz and AdExchanger in the first comment
✅ A few interesting companies: Evertune AI, Brandlight, Semrush, Similarweb
We’re just scratching the surface. But if SEO built a generation of web-native businesses, GEO will shape the next wave of AI-native brands.
