Sojern, a digital marketing platform built for hospitality, and HotelKey, a next-generation Property Management System (PMS) provider, today announced the launch of a market-leading real-time guest feedback integration. This native feature, built directly into the HotelKey PMS, enables hotels to collect and act on in-stay guest feedback in real time, marking a significant advancement in guest experience technology.
This new capability builds on the strategic partnership announced in April 2024, which integrated Sojern’s Guest Experience Solutions with HotelKey’s PMS to help hoteliers boost profitability and elevate the end-to-end guest journey. Now, Sojern and HotelKey take a leap forward by delivering the hospitality industry’s unique native integration for capturing real-time guest feedback and ratings within the PMS environment. This innovation modernises feedback loops, enabling hotels to move beyond reactive, post-stay surveys and offering a proactive, in-the-moment resolution model that no other platform currently offers.
The technical integration is currently being deployed across properties, with expansion planned across HotelKey’s portfolio of over 16,000 hotels worldwide, including Red Roof. By surfacing in-stay feedback in real time within the PMS, hotel staff can take immediate action on service issues, enhancing operational efficiency and delivering a more seamless, personalized guest experience across both branded and independent hotels.
“The integration of HotelKey with Sojern holds great promise for Red Roof as we continue to invest in our business to create value for our franchisees and guests,” said Sharee Brell, Red Roof’s SVP of Technology. “Streamlining operations and delivering real-time guest feedback and connectivity through the PMS is smart technology, which we believe will result in better service and an elevated experience for all stakeholders.”
The announcement coincides with HITEC, where both companies will showcase the new integration to industry leaders seeking smarter, connected solutions that meet today’s evolving traveler expectations.
