
In this week’s episode of the Hotel Moment podcast, we’re featuring an episode from our webinar series, Hotel Moment Deep Dive.
Revinators Melissa McMullin, Product Marketing Manager, and Brent Sanders, Senior Customer Education Specialist, sit down with Miranda Cubillas, Director of Reservations and Recreation at Ojai Valley Inn, to spill the secrets about how hotel profitability isn’t out of reach with the right approach.
Miranda shares how Ojai Valley has been crushing the competition by ensuring their reservations agents think like marketers and their marketers connect and nurture data-rich leads from their agents. Because the best decision your hotel can make is to connect both departments so that reservation agents can not only represent your brand but also play an active role in executing marketing campaigns over the phone to drive conversions.
You’ll hear Brent point out the value of collecting guest email addresses over the phone and discuss why they open the door to implementing successful future marketing campaigns and collecting feedback from post-stay surveys.
Tune in and find out how Ojai Valley is using Revinate Marketing and Reservation Sales to align their teams and drill down on their communication channels for maximum profits.
Meet your host
As Chief Marketing Officer at Revinate, Karen Stephens is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships.
Karen is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading Revinate’s global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023.
Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com
Watch the video
Media Team
Media team | Revinate
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Revinate, Inc.