One of the great benefits of cloud-native technology is the ability to move at pace. Technology must move quickly to help hoteliers find new efficiency gains and revenue streams, and that’s exactly what Mews has been doing.
Over the last 12 months, the hospitality innovator introduced a series of powerful features designed to solve everyday challenges and boost hotel performance. Here are ten Mews features that have made the biggest impact – and two bonus innovations rolling out soon.
1. Apple Wallet Integration: Seamless Digital Key Access
Digital keys have been around for a while, but they haven’t always been as smooth as their physical counterparts. The Mews Apple Wallet integration partners with Apple and ASSA ABLOY to deliver a solution that redefines guest convenience.
Imagine your guest’s phone or Apple Watch holds the room key, downloaded instantly during online check-in or at the kiosk. Unlike traditional hotel apps that require opening, Bluetooth pairing, or face scans every time a guest wants to enter their room or use hotel facilities, Apple Wallet keeps the digital key accessible directly from the lock screen.
It even works when the device battery is critically low, offering a grace period so guests aren’t locked out. For hotels using ASSA ABLOY locks like Vostio or Visionline via Mews integrations, upgrading to Apple Wallet is an effortless way to add a sleek, modern touchpoint that guests appreciate and use daily.
2. Match and Merge Profiles: Unified Guest Data Across Touchpoints
Data is only valuable if it’s connected. That’s why the Match and Merge feature is a game changer for guest profile management. Using intelligent algorithms, Mews scans guest data – names, passport numbers, emails, phone numbers – to flag potential duplicate profiles.
What makes this feature unique is its ability to merge anonymous restaurant charges back to guest profiles. With Mews handling payments across PMS and POS, it links those Apple Wallet or credit card payments made in hotel restaurants to the right profile, even if the guest didn’t explicitly identify themselves.
This creates a holistic view of guest spending, so you can see the full value each guest brings across all hotel outlets.
3. Tracking Guest Lifetime Value: The Holy Grail of Hospitality
Understanding guest lifetime value (LTV) has long been an elusive goal for hoteliers. Tracking total spend (not just room revenue, but also restaurant bills, amenities and ancillary services) is complex when many charges come from third parties or anonymous sources.
Mews solves this by connecting all transactional dots back to a centralized guest profile. A dashboard now highlights lifetime stays and total revenue for each guest. This insight helps you identify VIPs at check-in, tailor personalized offers, and prioritize your high-value customers, empowering smarter revenue decisions.
4. AI-Powered Tooltips: Personalization at a Glance
Delivering memorable guest experiences starts with understanding. Mews Smart Tips uses AI to analyze guest profiles, reservations, notes and even integrated external review platforms to surface critical insights in real time.
Receptionists and front desk staff see concise, actionable summaries about allergies, preferences, or prior complaints right as the guest checks in. This subtle yet powerful use of AI ensures your team is informed and ready to create a personalized welcome, turning information into genuine connection.
5. Streamlined Payment Processes: Warm, Frictionless Check-Ins
Payments at check-in can feel transactional and cold, with credit card pre-authorizations disrupting the welcome moment. Mews reimagines this by automating pre-authorizations ahead of arrival.
You can set rules so payments for the room rate plus incidentals pre-authorize automatically the day before check-in. This cuts precious minutes from the front desk process and removes the awkward “I don’t trust you” moment. The result: less friction and a more human touch to the front desk experience.
6. Enhanced Security with Passkeys: Next-Level Protection for Your System
Cybersecurity threats are escalating, and hotels are prime targets. Passwords and even two-factor authentication can be vulnerable to sophisticated phishing attacks.
The new Mews Passkey login method leverages biometric security – fingerprint or facial recognition – to offer the safest possible access, eliminating the risk of password theft or token interception. Hoteliers can log in easily and securely via smart devices, protecting sensitive data while simplifying daily workflows.
7. Early Check-In Options via Kiosk: Monetize Guest Flexibility
Early check-ins are a frequent guest request, but hotels often lack a practical way to offer this option. Sometimes rooms sit ready but unused until official check-in time.
Mews Kiosk now dynamically offers early check-in fees based on room availability and time of day. You can set pricing rules (for example, $50 before 10am, $20 after) and guests pay instantly at the kiosk.
This creates new revenue, enhances the guest experience and boosts room utilization. For maximum impact, ensure your housekeeping team uses the Mews mobile app to update room status in real time. This digital sync is essential to deliver on the promise of early check-in.
8. Dynamic Pricing for Everything: Go Beyond Rooms
Dynamic pricing revolutionized room rates years ago. Now, Mews is extending dynamic pricing to ancillary services – think breakfast, bike rentals, parking and meeting rooms.
Why price parking the same on a busy Thursday as a quiet Saturday? The system lets you easily adjust prices by date and demand, unlocking new revenue opportunities across every touchpoint.
Revenue managers who embrace this holistic pricing strategy can capture untapped revenue and better match supply with guest willingness to pay.
9. Virtual Credit Card Automation: Simplify OTA Payment Complexities
Most OTAs use virtual credit cards with complex activation and charging rules. These cards often only cover room rates, forcing hotels to collect separate guest payment methods for extras.
Mews automates the recognition, activation, and charging workflows for virtual cards, reducing manual effort and error. By streamlining these processes, hotels improve operational efficiency and gain better control of revenue capture across accommodation and ancillary charges.
10. Activity Reporting Insights: Measure Your Digital Maturity
The Mews Activity Report offers a powerful window into hotel operations and digital adoption. For example, analyzing the timing of room inspections reveals whether housekeeping uses the Mews mobile app or relies on manual handovers.
If most rooms return to inventory late in the afternoon, it signals an opportunity to increase digital adoption, improve workflows and unlock earlier check-ins and higher occupancy.
This report is a quick, actionable diagnostic that helps leadership understand where to focus digital transformation efforts.
Bonus Features: Coming Soon
Mews doesn’t stand still. These two new features currently in testing promise to further elevate guest experience and operational ease.
Guest Selfie for Recognition
Soon, guests will have the option (not the obligation) to upload a selfie as part of their check-in process. This simple photo will be added directly to their profile within the PMS.
Why does this matter? Because recognition is the foundation of personalised hospitality. When your staff can visually identify guests before arrival, the door opens to a deeper connection. A recent photo means you’re not just greeting a name, but a familiar face. This feeds into AI-driven insights, helping your team anticipate preferences and tailor interactions in real time.
Imagine the impact of recognising a loyal guest on sight, anticipating their needs and creating memorable moments effortlessly. This is where technology enhances the human touch, making personalized service scalable and seamless.
Revamped Accounting Ledgers
The second bonus feature might not sound flashy at first – accounting ledgers aren’t usually front of mind for guest experience. But here’s why this upgrade is a game changer.
Mews has completely reengineered the city ledger and accounting ledgers over the last 18 months. This wasn’t just about ticking boxes; it was about creating a new framework for end-to-end financial clarity that accountants and hoteliers have long demanded.
One of the standout innovations is invoice reminders built right into the system. Hotels rely on swift, predictable cash flow, yet invoices often get sent once at checkout and then languish unpaid. The new ledgers solve this by embedding payment links directly into invoices. Plus, automated bulk reminders will soon roll out, making it easier than ever to prompt payment and reduce outstanding balances.
Fast, seamless collections mean healthier cash flow and less manual chasing. In an industry where cash flow can make or break operations, this feature is a quiet but powerful ally for every hotel’s bottom line.
Why These Features Matter
Each of these innovations reflects Mews’ commitment to empowering hoteliers with tools that blend technology and hospitality. That transform challenges into opportunities.
Because ultimately, hotel technology should free your team to focus on what matters most: delivering outstanding hospitality.
Want to explore these features in more detail? Check out episode 31 of Matt Talks.
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
