10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Proximus Global insights reveal a boost in…

  • Travel Weekly Group Ltd
  • 19 June 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Travolution. Click here to read the original article

image

Awareness and adoption of eSIMs in the US, UK and China may be low, but new data shows that nearly half of consumers expressed interest in using an eSIM for travel after learning about its benefits.

The company sees this as a growing opportunity for mobile operators and travel-related businesses to offer Travel eSIM solutions to consumers.

A survey of over 6,500 adults in the US, UK, and China conducted by data analyst specialists YouGov found that only 33% of consumers globally are aware of what an eSIM is, while 42% are unsure if their phone includes one. 

Awareness is notably low in the US, where 52% of respondents reported not know eSIM technology. China ranked slightly ahead of the UK and US for usage, with 27% of Chinese consumers polled reporting having tried eSIM in the past.

A Travel eSIM is a SIM card embedded directly into the mobile device that allows people to connect globally to local networks while travelling. The technology is widely available on many popular handsets, including Apple, Samsung, Google and Huawei, and solves the need for physical SIM card placement in devices.

The findings indicate a significant gap between consumer awareness and the commercial potential for businesses that provide travel eSIM services. 

Chamoy, a sweet-sour-spicy condiment
Trending
Chamoy, a sweet-sour-spicy condiment

Almost half of consumers (49%) are open to using eSIMs to more effectively manage mobile connectivity while traveling abroad. This percentage is even higher in the UK and China, at 56% and 60% respectively. 

Consumers are flexible about where they would buy Travel eSIMs. Over a third (36%) would consider purchasing from non-traditional carriers like supermarkets, airlines, or travel websites. Companies like Revolut, Nord VPN, and Carrefour have already launched such services.

“Our research highlights the significant potential for brands in the global travel eSIM market,” said Surash Patel, Chief Revenue Officer at Proximus Global. 

“Demand for eSIM technology is rapidly increasing. Companies that act now will be well-positioned to capture substantial market share. 

“This opportunity isn’t limited to telcos; with the right partner, establishing an eSIM offering is straightforward. Retail and travel brands can leverage their customer base to drive adoption and explore cross-selling opportunities for travel eSIMs.”

“To secure leadership in the expanding global travel eSIM market, businesses must prioritise developing innovative eSIM-enabled services that cater to the evolving needs of travellers, while also focusing on consumer education,” stated Jorn Vercamert, Chief Product Officer at Proximus Global. 

“By closing the awareness gap, stakeholders can unlock the full potential of this untapped market opportunity.”

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Canary Technologies Wins American Hotel & Lodging Association Tech Acceleration Award

  • Automatic
  • 29 October 2025
View Post
  • Innovation

The $160 billion martech industry can’t answer a simple question: How does it make its customers money?

  • By Lara OReilly
  • 29 October 2025
View Post
  • Innovation

Why I Work in Hotel Tech & What I See Now – Josiah Mackenzie & Sloan Dean

  • Josiah Mackenzie
  • 29 October 2025
View Post
  • Innovation

NYU SPS Tisch Center for Hospitality Announces Collaboration With AHLA Foundation

  • LODGING Staff
  • 29 October 2025
View Post
  • Innovation

Expedia Group Study Reveals New Insights In Travel Content Amid AI Boom

  • Automatic
  • 29 October 2025
View Post
  • Innovation

Mirai launches Sarai, the new generation of AI agents for hotels

  • 10minhotel
  • 29 October 2025
View Post
  • Innovation

AHLA Announces 2025 TechOvation and Tech Acceleration Award Winners

  • Automatic
  • 29 October 2025
View Post
  • Innovation

How to Make Every Customer Feel Like Your Only Customer

  • Automatic
  • 29 October 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • A Quick Look at Penang Green Hotel Programme and its Green Hotel Programme
    • 30 October 2025
  • A Quick Look at Penang Green Hotel Programme and its Green Hotel Programme
    • 30 October 2025
  • Radisson Hotel Group Highlights Global Signings and Openings
    • 29 October 2025
  • Canary Technologies Wins American Hotel & Lodging Association Tech Acceleration Award
    • 29 October 2025
  • JLL Announces Sale of Courtyard Wayne Fairfield
    • 29 October 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.