To reach these goals, Koko Global Hospitality engaged D-EDGE as its digital marketing partner, launching a data-driven campaign designed to improve online visibility, re-engage interested users, and streamline the booking process.
The strategy focused on three high-impact digital marketing channels:
Metasearch Marketing
The group was strategically positioned on top metasearch engines like Google Hotel Ads and Trivago, allowing them to compete directly with OTAs and influence booking decisions at a critical moment in the travel decision journey.
Display Advertising
Through visually engaging banner ads across the web, the brand expanded its digital footprint, raised brand awareness, and targeted travellers based on interest and intent.
Search Engine Marketing (SEM)
Paid search campaigns helped ensure the groupโs properties appeared prominently in search results, capturing intent-driven traffic and protecting the brand from competitive keyword bidding.
These efforts were complemented by the D-EDGE booking engine, which offered a fast, seamless, and mobile-optimised booking experienceโconverting traffic into direct revenue while enhancing the overall customer journey.
