10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

GamFratesi brings Scandinavian design principles of “understated elegance” to Warsaw hotel

  • Rheanna Hopkins
  • 24 June 2025
  • 3 minute read
Total
0
Shares
0
0
0

This article was written by Deezen - Interior Design. Click here to read the original article

Design studio GamFratesi has combined natural materials, custom-made furnishings and a muted colour palette for the interior of the Puro Warszawa Stare Miasto hotel in Warsaw, Poland.

Puro Warszawa Stare Miasto is located on Canaletta Street in Warsaw’s Old Town, a historic district and UNESCO World Heritage Site known for its architectural diversity.

While the hotel’s exterior was designed to be in keeping with the fabric of the surrounding area, the studio said its interior is rooted in Scandinavian “simplicity and soft minimalism”.

Hotel reception area featuring dark-wood Danish cabinet
GamFratesi applied Scandinavian design principles to a Warsaw hotel interior

In the reception area, a dark-wood Danish cabinet serves as the front desk, contrasted against a lighter handmade brick floor topped with a beige rug, sculptural stone table and pendant light suspended above.

The ground floor spaces are arranged as a series of open, interconnected rooms, with the reception leading to a lounge area on one side and a restaurant on the other.

“A key aspect was for us to create a continuous flow from one room to another, emphasised through a series of portal-like doors,” GamFratesi co-founder Enrico Fratesi told Dezeen.

Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  
Trending
Luxury hotels are more expensive than ever to build. It doesn’t mean they aren’t getting done.  

Indoor seating area with curved roof and plants
A lounge area opens onto an interior courtyard

A “tunnel-like” lounge area with a curved ceiling opens out onto an interior courtyard, bringing greenery and natural light into the space.

A long, continuous sofa runs along one side of the room, paired with an assortment of lounge chairs, low stone tables and ceramics.

“We wanted to create something quite unique – an intimate space that would connect the interior with the outdoor courtyard,” said Fratesi. “The curved ceiling enhances this feeling of transition and enclosure.”

Side table and lamp in Puro Warsaw hotel reception
Wood, stone and textured fabrics appear throughout Puro Warszawa Stare Miasto

Throughout the interior, GamFratesi set out to create timeless, functional spaces, with a material palette drawing heavily on wood, stone and textured fabrics.

“Materiality was one of our most important tools for introducing character into the project,” explained Fratesi. “We chose high-quality, tactile materials that would age gracefully and feel authentic and warm.”


PURO Hotel by Holloway Li

Holloway Li incorporates local craft heritage into Poznań hotel redesign


“We focused on materials with deep artisanal roots, with handmade bricks and specially sourced Danish woods carrying stories of craftsmanship and tradition,” Fratesi described.

“Through an interplay of rich materials and architectural order, the hotel gains a unique personality while staying true to Scandinavian principles of harmony and understated elegance.”

Mund bakery inside Puro hotel Warsaw
The ground floor is made up of a series of open, interconnected spaces

Mund, the hotel’s bakery, restaurant and wine bar, is finished with custom-made veneered cabinets, wooden wall and ceiling panels, and a selection of locally sourced artwork.

The studio suggested that the muted, natural tones of the colour palette were intended as a nod to 18th-century Italian artist Bernardo Bellotto Canaletto’s depictions of Warsaw, after whom Canaletta Street is named.

Circular table with wooden chairs and pendant light
Custom-made pieces feature alongside designs from iconic Scandinavian brands

Pieces custom-designed by GamFratesi specifically for the project are paired with designs by iconic Scandinavian brands including Louis Poulsen, &Tradition, Carl Hansen & Son, Gubi, LYFA, Bang & Olufsen, Eikund and Fredericia.

“Our approach combined historical pieces, contemporary design and vintage elements to create a collection that feels authentic,” the studio described.

“We rooted the design in the concept of home – our goal was to create an environment that felt intimate and personal, even though the building itself is new,” Fratesi said.

Living space and bedroom in Puro Warsaw guest room
Larger guest rooms were designed to resemble private apartments

Upstairs, across the hotel’s 192 guest rooms, travertine and timber headboards feature alongside bathrooms with deep white tubs, travertine vanity niches and gold-framed mirrors.

Standard guest rooms are fitted with desks and integrated storage space, with custom-made pieces including sculpted coffee tables, lounge chairs, wood-framed mirrors and bespoke light fixtures.

Larger rooms and suites were designed to resemble private apartments, with small lounge areas and private terraces.

Deep white bathtub backed with wood-panelled wall
Bathrooms are fitted with deep white tubs and travertine vanity niches

Elsewhere, the hotel contains a series of conference spaces on the first floor, as well as a gym and dry sauna on the basement level.

Other interiors projects by GamFratesi featured on Dezeen include a restaurant and jazz club in Copenhagen and a glasshouse-inspired cafe in the Philippines.

The photography is by Jonas Bjerre-Poulsen.

Read more:

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Categorizing...

ChatGPT Should Make Retailers Nervous

  • Jinjoo Lee
  • 10 November 2025
View Post
  • Categorizing...

Amazon Sues to Stop Perplexity From Using AI Tool to Buy Stuff

  • By Shirin Ghaffary and Matt Day
  • 10 November 2025
View Post
  • Categorizing...

Cloudbeds Unveils New Preferred Partner Program to Connect Hoteliers with Best-in-Class Technology Solutions to Accelerate Business Growth

  • Cloudbeds
  • 10 November 2025
View Post
  • Categorizing...

Steady as she goes for Marriott

  • By Jeffrey Weinstein
  • 10 November 2025
View Post
  • Categorizing...

Pandox completes €1.7bn acquisition of Dalata Hotel Group

  • Corina Duma
  • 10 November 2025
View Post
  • Categorizing...

WatchHouse opens doors in Battersea Power Station

  • Sophie Weir
  • 10 November 2025
View Post
  • Categorizing...

Watg-Designed Limelight Boulder Opens as The Nation’s Largest All-Electric Hotel

  • Jade
  • 10 November 2025
View Post
  • Categorizing...

Down Hall Hotel, Spa & Estate Celebrates Success At Mia Awards 2025

  • Sophie Weir
  • 10 November 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • Boom partners with Beyond to bring dynamic revenue management into its AI-native PMS
    • 10 November 2025
  • The algorithm doesn’t care about the Caribbean. But the next hurricane won’t care about the algorithm either.
    • 10 November 2025
  • How to Use AI for Marketing: A Game-Changer | Neil Hoyne posted on the topic | LinkedIn
    • 10 November 2025
  • ChatGPT Should Make Retailers Nervous
    • 10 November 2025
  • Amazon Sues to Stop Perplexity From Using AI Tool to Buy Stuff
    • 10 November 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.