CHICAGO – U.S. Travel Association concluded IPW 2025 in Chicago last week, wrapping up a powerful conference that drew more than 5,000 delegates from 64 countries and generated momentum for the next three years of international inbound travel to the United States.
The total direct spending value of the travel industry in the United States is $1.3 trillion every year, and almost $200 billion of that comes from international visitors. Yet over the last decade, America has lost ground in the global travel market. To reclaim our share, we must deliver a stronger, more seamless experience that meets the expectations of today’s international travelers. U.S. Travel Association President and CEO Geoff Freeman
The enduring theme of IPW 2025 focused on ways to increase lawful visitation to the United States—and it is set to deliver on that. New data from U.S. Travel and Rockport Analytics projects that IPW 2025 will attract 10.9 million new visitors to the U.S. over the next three years—generating $26.1 billion in spending, supporting 63,000 American jobs annually and producing $3.3 billion in tax revenue.
Over three days, more than 100,000 business appointments connected the U.S. travel industry with global buyers and media, showcasing the full spectrum of American destinations—from world-renowned landmarks to hidden gems.
Chicago, this year’s host city, took center stage with dynamic events and experiences across the city. Choose Chicago spotlighted the city’s culture, creativity and spirit, reaffirming its place as a premier international destination.
Congratulations to the U.S. Travel Association on a spectacular IPW 2025. It’s been an honor to partner with the U.S. Travel team to deliver a seamless, world-class event that showcases both Chicago and the U.S. We’re proud to have welcomed the world to our city that is Never Done and Never Outdone and look forward to building on IPW’s success to drive future visitation to Chicago. Kristen Reynolds, President and CEO of Choose Chicago
IPW 2026 will be hosted by Visit Lauderdale in Greater Fort Lauderdale, Florida continuing the momentum next spring.
About U.S. Travel Association
U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation’s economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for information.
