“Multi-unit restaurant operators have an overwhelming number of options to evaluate before investing in new technology,” said David Hanfland, chief executive officer, Point B. “To make these decisions easier, Point B’s Restaurant Technology Innovation Center provides a centralized hub showcasing the leading technology solutions so they can try them before implementation.”
The Center’s fully integrated technology ecosystem allows operators to understand how different platforms work together to address specific operational needs and improve guest and employee experiences. It includes best-in-class commerce platforms, back-office systems, kitchen displays, kiosks, loyalty, tipping systems, digital menu/order confirmation boards, and AI woven throughout.
“This is more than just a lab—it’s a strategic ecosystem designed to help restaurants innovate with confidence,“ said Rich Faltot, senior client partner for the restaurant industry, Point B. “By simulating real-world scenarios using enterprise-grade technology, we’re giving brands the clarity and tools they need to drive performance, avoid missteps, and lead the industry forward.”
“It’s amazing, it’s something that I think the industry has needed,” said Jerry Philips, vice president of technology at Whataburger. “I love being able to see all the different types of technology, whether you’re in your point of sale, your back office, your display systems, your kitchen management systems, your data analytics systems, all in one space.”
Based in Point B’s Chicago office, the Center allows customers to test and try modern technologies in a “live” environment using various restaurant concept data sets (Quick Service, Table Service, Fast Casual, etc.). In addition to product testing, the Center offers customized, expert-led workshops designed to help restaurant brands address specific operational and technology challenges.
