A category that values creativity and media impact
This award highlights campaigns that have succeeded in capturing the public’s attention across traditional and digital platforms.
Whether through television, social networks, online advertising or digital displays, the award-winning campaigns stand out for their originality, their ability to engage audiences and the positive impact they have had on the brand’s image and commercial performance.
Hard-hitting campaigns that made an impact
Winner 2024 – La Glace x Paris 2024 – Accor
Accor launched an ambitious advertising campaign to highlight its role as a premium partner of the Paris 2024 Olympic and Paralympic Games. Entitled ‘Crafting Treasured Memories’, the campaign highlighted Accor’s Heartists – passionate employees who go above and beyond to deliver unforgettable guest experiences.
The highlight of the campaign was the celebration of Kauli Vaast’s gold medal in surfing, who surfed the Seine under the Eiffel Tower just three days after her victory.
The campaign message had a huge impact, generating over 5 million views and boosting Accor’s visibility worldwide. By placing Accor employees at the heart of the campaign, the brand not only strengthened its image but also established a strong emotional bond with its audience.
Finalist 2024 – Pierre & Vacances Successful Brand Transformation
Pierre & Vacances’ 2024 campaign marks the culmination of a three-year brand transformation. The campaign’s central message, ‘Reconnecting with yourself and your loved ones’, focused on the importance of family time, reinforcing the brand’s positioning as the leader in family holidays.
By adopting a humorous tone, the campaign captivated families by offering a light-hearted but relevant approach to family conviviality and well-being. This helped redefine Pierre & Vacances’ image while reaching a new generation of customers.
The campaign not only improved brand perception but also led to strong engagement on social networks, fostering an authentic connection with the target audience.
Candidate 2024 : 10-Minute TikTok – Hilton
Hilton challenged the conventions of short videos on TikTok with its ‘10-Minute TikTok’ campaign, which featured Paris Hilton and several popular influencers. The aim was to promote the “It Matters Where You Stay” engagement, targeting the 18-34 generation with a longer, more personalised format, breaking away from the codes of traditional 30-second TikTok videos.
The initiative was a resounding success, with over 6.5 million minutes viewed, a record number of views for a single TikTok video, and a 35% increase in the number of Hilton subscribers on the platform.
The campaign generated over 605,000 engagements and contributed to a 93.5% positive sentiment rate, while increasing purchase intent by 3.6 points and attracting over 100,000 new Hilton Honors members. This campaign marked a turning point in the way brands can engage young travellers while strengthening their positioning on social networks.
Why apply in 2025?
Entering this category is an opportunity to showcase a media strategy that has had a direct impact on brand awareness and customer engagement.
By joining the winners, you prove that your campaign has captivated and inspired your target audience while achieving measurable and significant results.
Your campaign could be the one that redefines the standards of hospitality communications. Submit your entry for the Hospitality Awards 2025 today.
