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Jeremy Jauncey

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Welcome to the Beautiful Destinations 2026 State of Social Media in Travel Report! It’s an insight into the rapidly changing world of social media & content in the travel industry, designed to help… | Jeremy Jauncey | 17 comments

🗺 Social media is reshaping travel in 2026. Visual, conversational, social-first, and AI-enabled searches are key trends. Authenticity is now a commercial advantage. The report, using insights from millions of data points and top travel creators, highlights that social platforms are crucial for decision-making in travel. Creator content is effective with the right strategy and distribution. These insights aim to help travel marketers capitalize on current opportunities.
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For years, the travel industry has measured success by looking backwards. Arrivals, occupancy, spend, satisfaction – all of these tell us what's already happened. But in 2026, tracking who’s arrived… | Jeremy Jauncey | 29 comments

🌍 In 2026, the travel industry is shifting from tracking past metrics to focusing on predictive analytics. Key trends include save rates on social content, TikTok travel trends, AI travel queries, and Pinterest wishlists. Notably, Pinterest recorded over 1 billion travel searches and 10 billion saves in one year. These signals help travel marketers allocate budgets efficiently and launch campaigns when interest peaks, offering a competitive edge in predicting travel demand.
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After over a decade of working with tourism boards, airlines and hotels around the world, I’ve learnt this one thing above all others. Behind every brand redefining how travel is marketed, a CMO is… | Jeremy Jauncey

🌍 Kara Wallace, after 17 years at Royal Caribbean, was promoted to CMO, leading a brand evolution and gaining 7.5M+ followers. Caroline Clayton, CMO at American Airlines, is modernizing AA through initiatives like the “Going for Great” campaign. Raja Rajamannar at Mastercard is integrating payments with travel experiences, highlighted by a recent Formula One event in Singapore. Alex Schellenberger, at Mandarin Oriental, focuses on building emotional connections. Mark Weinstein at Hilton Worldwide is enhancing personalized experiences globally.
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Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation. Rafat… | Jeremy Jauncey

🏃 Qatar invested $200 billion for the 2022 World Cup, transforming Doha into a tourism hub. Dubai's Expo 2020 attracted over 24 million visitors, hosting 192 countries, and became Expo City Dubai. Mega-events enhance infrastructure, like airports and hotels, shaping long-term travel access. The 2026 World Cup will span American, Mexican, and Canadian cities, blending cultures. Sporting events drive global tourism, leaving lasting economic impacts and transforming city identities from industrial to cultural.
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Five hoteliers shaping the future of hospitality | Jeremy Jauncey posted on the topic | LinkedIn

📈 IOI Properties Group (IOIPG) appointed Ms. Tan Lee Fong as Assistant General Manager of Hospitality Management to boost its hospitality sector. With 16 years' experience, she aims to enhance value and efficiency. Under her leadership, IOIPG’s portfolio includes nine hotels with over 3,000 rooms in Malaysia, Singapore, and China. IOIPG saw a 70% revenue growth in FY2025. Recent achievements include VIRC’s Gold for Best Team of the Year at Singapore's Loyalty & Engagement Awards 2025.
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