Lot’s of Tripadvisor rumours flying around today. Shares are up a lot.
A few points – maybe not particularly related:
1. I created a 23 page strategic plan for Tripadvisor on Gemini. It was a 1-shot (2 sentence) prompt. It’s excellent. Not saying it nailed a plan, but it’s probably as good as a team of expensive consultants would come up with in a month.
I’d say I’ll share it, but you can make your own for free in 5 seconds (+ 10 mins waiting)
2. Where it probably fails is where it takes Tripadvisor PR statements and news articles that it found online. “Our trip-planner increases conversions by 400%” type nonsense.
3. As far as I can see, Tripavisor’s trip-planning tool hasn’t improved since they launched it 2 years ago. Whether any trip-planners survive or not, to not give it your best shot, for a company like Tripavisor is a complete fail.
3. Quality reviews seem like a valuable resource going forwards. Trusted, verified, maybe attached to profile IDs of real people.
4. Travel content (points of Interest, things-to-do type info) in general probably has close to zero value right now. The LLMs know all of this already. (Except where it’s highly specialized, or where the content has style value – written by an influential brand or person, or where the writing itself is the value)
It’s probably one of the most interesting companies to think about a strategy for right now, in a world of AI. That’s both good and bad.
Looks like loyalty is coming this summer. Interesting?
What should Tripadvisor do now?
