10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Lot's of Tripadvisor rumours flying around today. | Christian Watts

  • Christian Watts
  • 4 July 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

Lot’s of Tripadvisor rumours flying around today. Shares are up a lot.
A few points – maybe not particularly related:

1. I created a 23 page strategic plan for Tripadvisor on Gemini. It was a 1-shot (2 sentence) prompt. It’s excellent. Not saying it nailed a plan, but it’s probably as good as a team of expensive consultants would come up with in a month.
I’d say I’ll share it, but you can make your own for free in 5 seconds (+ 10 mins waiting)

2. Where it probably fails is where it takes Tripadvisor PR statements and news articles that it found online. “Our trip-planner increases conversions by 400%” type nonsense.

3. As far as I can see, Tripavisor’s trip-planning tool hasn’t improved since they launched it 2 years ago. Whether any trip-planners survive or not, to not give it your best shot, for a company like Tripavisor is a complete fail.

3. Quality reviews seem like a valuable resource going forwards. Trusted, verified, maybe attached to profile IDs of real people.

4. Travel content (points of Interest, things-to-do type info) in general probably has close to zero value right now. The LLMs know all of this already. (Except where it’s highly specialized, or where the content has style value – written by an influential brand or person, or where the writing itself is the value)

Two Reside properties win Wyndham Hotels’ “Best of” 2024 award for third year in a row
Trending
Two Reside properties win Wyndham Hotels’ “Best of” 2024 award for third year in a row

It’s probably one of the most interesting companies to think about a strategy for right now, in a world of AI. That’s both good and bad.

Looks like loyalty is coming this summer. Interesting?
What should Tripadvisor do now?

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Marketing

Choice Hotels International Launches Two New Marketing Campaigns Focused on Its Four Extended Stay Brands to Boost Brand Awareness and Drive Bookings

  • Automatic
  • 24 July 2025
View Post
  • Marketing

Google Can Now See Your Instagram Posts — Is Your Hotel Ready?

  • Nashi Dasgupta
  • 23 July 2025
View Post
  • Marketing

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

  • Jeremy Jauncey
  • 19 July 2025
View Post
  • Marketing

OTAs aren’t stealing your guests. You’re giving them away.

  • Automatic
  • 18 July 2025
View Post
  • Marketing

Don’t worry, it’s just a tracking problem

  • Automatic
  • 17 July 2025
View Post
  • Marketing

Google to index Instagram posts for travel…

  • Travel Weekly Group Ltd
  • 17 July 2025
View Post
  • Marketing

Booking.com to cut 1,000 jobs in global restructuring

  • Automatic
  • 17 July 2025
View Post
  • Marketing

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey

  • Jeremy Jauncey
  • 16 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • U.S. hotel results for week ending 19 July
    • 24 July 2025
  • U.S. Hotel Construction Pipeline Stands at 6,280 Projects at the End of Q2 2025; Early Planning Shows Strong Growth
    • 24 July 2025
  • London Hotel Market Spotlight YE May 2025
    • 24 July 2025
  • Reflections from leading hotels in the Middle East | Duetto
    • 24 July 2025
  • L’Auberge de Sedona Joins Small Luxury Hotels of the World
    • 24 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.