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If more of your store sales start on TikTok lately, you might wanna read this. | Mert Damlapinar

  • Mert Damlapinar
  • 6 July 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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If more of your store sales start on TikTok lately, you might wanna read this.

๐˜›๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ญ๐˜ฆ ๐˜ช๐˜ด ๐˜ฅ๐˜ฆ๐˜ค๐˜ช๐˜ฅ๐˜ฆ๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ ๐˜ฆ๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ด ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ฆ.

The checkout happens in-store. But the sale happens everywhere else.
Here’s the reality: This year 60%+, and in 2027, 70% of retail sales will be digitally influenced.

I can’t emphasize this enough; here’s what most brands missโ€”digital influence isn’t just about online sales. It’s about shaping every moment before the customer even walks into your store.

L’Orรฉal cracked this code: 100M+ AR try-on sessions driving real conversions. 31 brands orchestrating seamless experiences across 72 countries.

No.1 in beauty influencer marketing (29% market share), 20-80% higher conversion rates through enhanced digital experiences. The new customer journey isn’t linearโ€”it’s layered:

– They discover you on social
– Research you through reviews and UGC
– Try your product virtually through AR
– Get retargeted with personalized content
– Finally purchase in-store (feeling confident they’re making the right choice)

Every touchpoint matters, and every interaction influences the final decision.
The brands winning today aren’t just selling productsโ€”they’re orchestrating experiences across owned, paid, and earned media that guide customers from curiosity to checkout.

Some limited-service brands shift their focus back to hospitality
Trending
Some limited-service brands shift their focus back to hospitality

Digital discovery is increasingly pay-to-play and shoppers are paying attention.

++ Tactical Recommendations for CPG / FMCG Brands ++

1. Beyond just having perfect, high SOV product pages, create discovery ecosystems.
– Optimize for “zero-moment-of-truth” searches.
– Activate shoppable content at scale.
– Leverage user-generated content as social proof.

Brands that do these see a 35% higher conversion rate from digital touchpoints to in-store purchases.

2. Connect digital engagement directly to retail execution.
– Geo-target digital campaigns to drive foot traffic
– Create “store-specific” digital content

CPG brands using geo-targeted social ads see a 23% higher in-store sales lift in targeted markets.

3. Most important one; stop flying blindโ€”measure digital influence on offline sales.
– Implement unique promo codes for each digital touchpoint to track conversion paths.
– Use customer surveys at point of purchase.
– Partner with retailers on shared data insights

Brands with proper attribution see 15-25% improvement in marketing ROI within 12 months.

๐—ง๐—ผ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฎ๐—น๐—น ๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„ ecommertยฎ ๐—ฎ๐—ป๐—ฑ ๐—ท๐—ผ๐—ถ๐—ป ๐Ÿญ๐Ÿฐ,๐Ÿฒ๐Ÿฌ๐Ÿฌ+ย ๐—–๐—ฃ๐—š, ๐—ฟ๐—ฒ๐˜๐—ฎ๐—ถ๐—น, ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ง๐—ฒ๐—ฐ๐—ต ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐˜„๐—ต๐—ผ ๐˜€๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฒ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐˜ยฎ : ๐—–๐—ฃ๐—š ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ป๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ.

#CPG #FMCG #AI #ecommerce

Procter & Gamble PepsiCo Unilever The Coca-Cola Company Nestlรฉ Mondelฤ“z International Kraft Heinz Ferrero Mars Colgate-Palmolive Henkel Bayer Haleon Kenvue The HEINEKEN Company Carlsberg Group Philips Samsung Electronics Panasonic North America

Please click here to access the full original article.

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