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Oliver Corrin

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#luxuryhospitality #brandstrategy #guestexperience #hospitalityleadership #hotelbrands | Oliver Corrin | 70 comments

🏨 In 2026, Fairmont Hotels & Resorts is noted for being quieter than expected in the luxury sector, having lost its emotional connection with guests through rationalized loyalty and standardization. Instead of "world-building," the focus shifted to efficiency, causing mandatory fees and reduced flexibility. To regain relevance, Fairmont must prioritize guest experience, remove frictions, and empower teams to act as allies rather than gatekeepers.
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#luxuryhospitality #brandstrategy #culturalintelligence #leadership #experiencedesign #hospitalityinnovation #creativestrategy #guestexperience #emotionalintelligence | Oliver Corrin

🏨 In 2026, agility is the luxury in hospitality as legacy brands struggle to adapt quickly. Fashion houses can launch collaborations in six weeks, whereas hotel brands take six months. 'Brand Flex' is essential, demanding quick observation, orientation, decision, and action. Agility, not chaos, leads to success, as shown by brands like Aman, Soho House, and LVMH. Spontaneous, guest-level interactions highlight the need for speed and empathy to keep up with cultural shifts.
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