Hotel marketers,
No one’s typing “Nashville things to do” anymore. They’re saying:
“Things to do in Nashville this weekend with friends. We’re big foodies who like music but also want something more chill and off the beaten path.”
That’s not a search query.
That’s a conversational story.
And Google’s new AI Mode gets it.
It understands context, preferences, and your vibe.
It breaks the prompt into dozens of queries and serves a curated, intelligent response.
If you’ve used it, you’ll likely never go back to the 3-5 word search query.
I don’t think your prospective guests will either.
Here’s what that means for hotels:
If your content still says…
– “Nashville hotel near downtown”
– “Free breakfast included”
– “Steps from local attractions”
…it won’t connect with how guests are searching now.
AI doesn’t just look for keywords.
It looks for meaning.
And it answers based on what people want, not just what they type.
Does your hotel show up when someone talks to Google AI mode or ChatGPT?
👉 If you’re done with checking off marketing tasks and ready for a custom strategy that actually moves the revenue needle, DM me or hit “book an appointment” button on my profile.
