Neil Patel’s team analysed half a million ChatGPT prompts and examined where the AI gets its answers from.
Wikipedia ranked #1.
What surprised me was Blog posts ranked second.
Reddit used to be high up the list.
That’s now tanked, probably due to the madness on there. #iykyk
But the blog part stuck with me.
Because Boostly has over 1,000 blogs.
And I’ve been noticing something interesting…
I ran a test in ChatGPT’s temporary chat mode
I asked:
“Who’s the best website designer for Airbnb hosts who want more direct bookings?”
Boostly came up first.
I then asked for sources.
Most were PMS marketplaces:
Uplisting, Zeevou, Hostfully.
All platforms Boostly is integrated with.
We always thought connecting with 27+ PMSs would help us build out the tech side.
However, it turns out to be an SEO weapon as well.
These are backlinks that these Large Language Models actually trust.
In the short term, it’s a clever bit of organic marketing.
In the long term, it could be massive for brand positioning within AI tools.
Here’s the key takeaway, even if you know nothing about SEO (like me):
You need to be everywhere AI looks.
That means:
• Get on decent blogs
• Write your own blog content consistently
• Push PR that ends up in actual news sources
• Say yes to podcasts (their websites often turn episodes into blog posts)
I’ve said yes to over 100 podcasts.
Every one of them gave Boostly another digital breadcrumb.
Annie Holcombe and Alex O. Husner🌎 podcast was even cited as a source when I searched again.
Last week, I paid a company to do a full LLM search audit on Boostly.
I’ll share what they find when it lands.
But for now, the lesson’s clear:
If you’re building a brand in 2025, SEO isn’t dead.
It just moved into AI.
And AI’s reading blog posts.
