How integrated visitor experiences can turn tourism hotspots into emotionally resonant, commercially successful ecosystems
Jul 9, 2025
PwC Middle East, in collaboration with Mabrian Technologies, introduces the “Stay, Play, Shop” model—a new framework to help destinations in the Gulf region become more connected, memorable, and visitor-centered. Rather than focusing solely on infrastructure, the model emphasizes emotional engagement and experience integration to increase satisfaction, length of stay, and long-term loyalty.
Key takeaways
- Experience-first strategy: The “Stay, Play, Shop” model aligns destination development with emotional visitor needs:
- Stay focuses on identity and belonging
- Play delivers immersive activities and cultural connection
- Shop turns retail into storytelling
- Evolving visitor expectations: New visitor types—like Culture Seekers and Wellness Weekenders—are reshaping demand. Cultural and experiential offerings now outweigh traditional leisure and retail.
- Regional success stories: Projects like Downtown Dubai, Diriyah, and Msheireb illustrate how integrated planning drives stronger engagement and commercial success.
- Actionable insights: Destinations must map visitor touchpoints, measure sentiment, and coordinate public-private efforts to deliver cohesive, high-quality experiences.
- Return on experience: Beyond revenue, emotionally resonant destinations encourage longer stays, repeat visits, and stronger brand loyalty.
Download the report at PwC
