Shiji and Roibos join forces to deliver smarter hotel distribution and seamless global connectivity.
BARCELONA, Spain, April 15, 2025 – Shiji, a global leader in hospitality technology, is pleased to announce a strategic partnership with Roibos, an innovative distribution marketplace. This collaboration focuses on delivering advanced, secure, and scalable tools that drive digital transformation in hotels, optimize operations, and improve overall efficiency. The partnership’s key advantage lies in Roibos’ capability to connect hotels with a wide-ranging distribution network, enabling seamless integration and enhanced connectivity worldwide.
A Shared Vision for Innovation in Hospitality
For over 20 years, Shiji Group has led IT development in China with a commitment to transforming the hotel industry through advanced technology. By partnering with Roibos, Shiji Horizon Distribution aims to provide hotels with cutting-edge digital solutions designed to streamline operations, enhance connectivity, and position hotels at the forefront of the competitive digital landscape.
“This partnership with Roibos strengthens our ability to deliver sophisticated technology solutions that enhance hotel distribution strategies,” said Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Horizon Distribution. “Roibos shares our commitment to innovation in hotel technology, and together we are raising the industry standard for seamless connectivity and operational efficiency.”
Expertise and Leadership in Hotel Technology
By combining Shiji’s and Roibos’ expertise in distribution technology, this partnership enables both companies to provide hotels with more integrated and tailored solutions. This collaboration enhances the capacity to deliver unified platforms that simplify hotel distribution and management, driving greater competitiveness in an evolving market. Hotels partnering with Shiji and Roibos will gain access to a sophisticated distribution ecosystem, ensuring smooth integration and operational optimization. Roibos will also extend its reach to hotels already utilizing Shiji’s advanced technology, creating a comprehensive and efficient approach to connectivity and management.
“Our partnership with Shiji represents a significant step in redefining hotel technology,” said Patricia Rosselló, CEO of Roibos. “By combining our strengths, we are providing a fully integrated distribution marketplace that maximizes revenue potential and operational efficiency. We are excited about the future of this collaboration.”
About Shiji
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions serving over 91,000 hotels worldwide, including the largest chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com
About Roibos
Roibos specializes in providing cutting-edge digital solutions for the hospitality industry, focusing on integration, scalability, and operational efficiency. By partnering with hotel companies, Roibos enhances connectivity and empowers businesses with advanced tools to optimize hotel management and distribution.
For more information, please visit: Website | LinkedIn | Media Inquiries: marketing@roibos.com
