Absolute Hotel Services Middle East & Africa (AHS MEA) is proud to announce the signing of a landmark hotel and branded residences management agreement with EGYGAB Developments for its lifestyle resort project Masaya, located in Sidi Abdelrahman on Egypt’s North Coast. The agreement introduces U Hotels, one of AHS’s signature lifestyle brands, to one of the region’s fastest-growing resort destinations.
The agreement includes operating and managing a 108-key hotel, 82 branded residences, and 7 branded luxury villas, positioning Masaya as the first fully integrated resort on the North Coast to be managed entirely under the U Hotels brand.
The partnership brings AHS’s global expertise spanning Asia, Europe, and the Middle East into a project redefining resort living in Egypt. U Hotels, known for its design-led approach and service flexibility, will oversee all hotel services, guest experiences, and residence operations across the U Masaya resort, ensuring a unified and seamless hospitality standard.
EGYGAB developed Masaya, which spans over 30 acres (approximately 126,000 sqm) and has already completed 80% of construction. With a master plan focused on privacy, natural views, and layered elevation, the resort ensures that nearly every unit benefits from uninterrupted sea views.
The collaboration also reflects a shared vision between both companies to create elevated living experiences that combine hospitality, sustainability, and community.
This agreement also marks the beginning of a broader collaboration between AHS MEA and EGYGAB, with both parties exploring further opportunities in Cairo and other key locations across Egypt.
With this announcement, Absolute Hotel Services continues to grow its global footprint. It now manages over 69,000 rooms worldwide and further solidifies its role as a trusted hospitality partner in high-potential markets.
U Hotel Masaya North Coast
Alexandria Governorate, Egypt
