Consumer Trends: 2025 Mid-Year Report

Hi, it’s Dan Frommer. Artificial intelligence is huge, and polarizing. How are consumers using AI — and thinking about it — right now?

I’m excited to share a new Consumer Trends Report report, my latest collaboration with Coefficient Capital.

• A 125-slide presentation exploring the new consumer economy.
• Topics include: How Gen. Z really feels about AI. What consumers will (and won’t) pay to live longer. Pets are family — and a growth market. And how podcasts are winning, as consumers trust the news less.
• Results from our new Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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Previous Reports: Consumer Trends 2025 Beauty Special, Consumer Trends 2025 Food & Wellness Special, Consumer Trends 2025, Consumer Trends 2024 Mid-Year Report, Consumer Trends 2024 Food & Wellness Special, Consumer Trends 2024, Consumer Trends AI, and the Economy, Consumer Trends 2023 Food & Wellness Special, Consumer Trends 2023, Consumer Trends 2022 Mid-Year Update, Consumer Trends 2022, Consumer Trends 2021 and the Consumer Trends 2021 Reopening Special