GCC Hotel & Club, has reported a 15% rise in revenue and online bookings after partnering with global hospitality tech provider, STAAH.
Located in Mumbai and spread across five acres, the property feature 106 rooms, 110 serviced apartments, and 42 conference and banquet spaces. In a move to modernise operations and streamline booking management, the hotel adopted STAAH’s distribution and revenue management tools.
Using STAAH’s Booking Engine, the hotel began accepting direct bookings through its website, while the Channel Manager ensured real-time updates of availability and rates across all major online travel platforms. This significantly reduced the risk of overbookings and improved operational efficiency.
The integration of STAAH’s WatchMyRate feature also played a crucial role in boosting direct bookings. By displaying competitor prices from other travel websites, it encouraged guests to book directly through the hotel’s own platform. Additionally, STAAH’s Dynamic Rate Management tool enabled the hotel to optimise occupancy and average room rates, resulting in better profitability.
GCC Hotel & Club’s partnership with STAAH highlights how technology can transform guest bookings and maximise revenue in the competitive hospitality landscape.
“GCC is probably one of the first hotels to use STAAH almost a decade ago. Our primary goal to partner with STAAH was to focus more on revenue management and optimisation rather than administrative tasks and ensure our guest experience continued to be exceptional. Over time, STAAH has introduced various upgrades which have enhanced the experience of the platform and in turn, optimised our revenue generating strategies,” said Garfield Soares, Group Director Sales & Marketing, GCC Hotel and Club.
