B2B technology platform, Travel Curious, has acquisition of Redeam, a premier connectivity platform in the experiences sector.
The strategic move marks another significant step in Travel Curious’s growth journey, resulting in the formation of the newly combined company, Travel Curious Group Inc., valued at over $40 million.
As part of its accelerated growth plans, Travel Curious is relocating its global headquarters to the United States, while maintaining operational offices in London and Madrid.
The acquisition marks a major milestone in Travel Curious’s goal to simplify and unify the fragmented experiences landscape.
By integrating Redeam’s proven technology and extensive partner ecosystem into its enterprise platform, Travel Curious now offers the industry’s most comprehensive end-to-end experiences infrastructure, connecting supply, distribution, and monetisation across travel, hospitality, and loyalty.
“The growing demand for meaningful experiences is permanently reshaping the travel landscape. This bold move advances our mission to become the world’s most relevant operating system for the Travel Experience Global Market, worth more than $1 trillion,” said Amir Azulay, CEO of Travel Curious.
“For too long, travel providers have struggled to source and sell high-quality experiences, while tour and attraction operators faced steep barriers to global distribution.
“With our connectivity solutions, deep technical expertise, and trusted partnerships, we can now empower brands across the travel ecosystem and beyond to drive customer engagement, build loyalty, and unlock value, all within a flexible, live infrastructure designed for growth.”
Redeam brings to Travel Curious hundreds of integrations across both supply and demand, including exclusive relationships with the world’s leading live entertainment ticketing systems, global theme parks, and iconic attractions.
These capabilities, along with the depth and maturity of the combined technical infrastructure, will enable the entity to process over $700 million in transactions in its first year of combined operations.
“Together, we’re not just expanding our reach – we’re delivering a customisable, scalable, and commercially proven solution that helps our partners realise the full value of experiences across travel, hospitality, and beyond,” said Melanie Meador, former CEO of Redeam, who will stay on as President.
