London, UK and San Francisco, CA – Triptease and Revinate, two leaders in hotel marketing technology, today announced a strategic partnership designed to accelerate direct bookings across the entire guest journey. The collaboration brings together a range of complementary data-driven solutions that help hotels to maximize direct revenue and reduce dependence on online travel agencies (OTAs).
Hotel booking journeys continue to grow in complexity, with more and more touchpoints, communication channels and data silos. The new partnership aims to help hotels create powerful direct booking strategies and exceptional guest experiences. It combines consolidated industry expertise with a range of tools designed to reach, convert, engage and understand guests.
“The pressure on hotels is relentless, and growing direct bookings is the best way for them to compete; that’s why Triptease exists,” said Charlie Osmond, CEO and Co-founder of Triptease. “We’ve been partnering with the team at Revinate for some time to amplify our efforts. Now we’re delighted to be taking our collaboration to the next stage, and excited to work more closely together on solutions that drive revenue for hotels and create long-term guest loyalty.”
One of the existing value-adds when hotels work with both Triptease and Revinate is the ability to capture and act on more valuable first-party data. Triptease captures email addresses during the booking processes when guests either don’t complete a booking or are unable to make one because dates are no longer available. That data is passed to Revinate where it can be used to re-engage prospects using the standard email templates of the hotel.
“The modern hotel guest expects a seamless, personalized experience from initial research through post-stay engagement,” said Doug Tilford, Chief Revenue Officer of Revinate. “Our partnership with Triptease brings together powerful guest acquisition with an omnichannel direct booking platform across email, text and voice, providing hotels with the support they need to compete effectively in today’s digital marketplace. Together, we’re helping hotels build direct booking strategies that deliver results.”
About Triptease
Triptease are the pioneers of the Direct Booking Movement. For more than a decade, the company’s unique technology has helped thousands of hoteliers around the world to fight back against OTAs by driving more direct bookings and winning more valuable guests.
The Triptease Data Marketing Platform is a full-funnel marketing solution designed specifically for hotels, powered by their unique price, market and customer data. This data is applied across a range of industry-leading marketing products–including Metasearch, Paid Search, Display Retargeting, Website Personalization, and Email–to help hotels build direct guest relationships, reduce their cost of sale, and increase revenue.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered, customer data platform collects, unifies and, synthesizes data giving hoteliers a foundational advantage.
Hoteliers gain critical intelligence – guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are, or how to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.
