Company aims to integrate curated experiences and on-demand services into its global platform
Jul 25, 2025
Airbnb is transforming from a booking platform into a full-trip service provider, offering curated local experiences, on-demand services, and integrated trip management—all accessible through its app. This expansion positions Airbnb as a competitor to hotels, concierge services, and lifestyle apps, appealing to both travelers and locals.
Key takeaways
- Curated experiences and services: Airbnb is hand-selecting activities led by local experts, chefs, and celebrities, along with on-demand services like private chefs, spa treatments, and fitness sessions.
- Global rollout: Experiences are launching in over 650 cities, while on-demand services are now live in more than 250 cities worldwide.
- Integrated trip management: A redesigned Trips tab consolidates bookings for stays, services, and activities into a single itinerary view.
- New earning opportunities: People without properties can earn as hosts by offering skills-based services or activities, expanding Airbnb’s host community.
- Focus on Asia-Pacific: The region is one of Airbnb’s fastest-growing markets, with localized campaigns in Japan, Korea, and China driving growth.
- Pop culture and events: Bookings surge around major cultural events and filming locations, prompting Airbnb to create targeted partnerships and curated listings.
- Future activations: The company plans new partnerships and initiatives tied to major global events, including the Winter Olympics in Milan.
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