A rich professional career
With twenty years’ experience in key areas such as revenue management, fare strategy, e-commerce and digital marketing, Nathalie Feyte joins the company’s Executive Committee.
She began her career with Air France/KLM, where she held positions of responsibility in various areas, including new aircraft management, network development and digital marketing.
She then contributed to the development of e-commerce and direct sales for Europcar Mobility Group, before taking on the role of Senior Vice President Revenue Management & Pricing from 2020 to 2025. In this role, she was instrumental in transforming the company and implementing strategic programs that generated significant sales growth.
Accelerating the growth of B&B HOTELS
“At a time of strong growth for B&B HOTELS, it was essential to strengthen our management team. The arrival of Nathalie, with her excellent track record at Air France/KLM and Europcar Mobility Group, will enable us to accelerate our commercial and digital development. Her expertise in revenue management and growth strategy will be a real lever to support our ambitions.” – Valério Duchini, Managing Director Western Europe, B&B HOTELS
This appointment is in line with B&B HOTELS’ strategy to accompany its development in Western Europe and strengthen its expertise in strategic sectors, thus supporting the company’s growth.
