Booking platform Profitroom has launched a cutting-edge virtual assistant designed to help hotel and pub operators drive more direct bookings.
This means more than 3,500 operators globally with Profitroom can upsell personalised packages around the clock and consistently deliver high-quality guest experiences, without adding to staff workloads.
Named AI Agent, the tool offers real-time, multilingual guest support across channels like hotel websites, Messenger and WhatsApp.
Powered by AI, the tool automatically responds to guest queries, suggests tailored packages and boosts conversion by guiding users through the booking journey with personalised prompts and “Book Now” buttons.
AI Agent integrates seamlessly with Profitroom’s booking engine meaning it’s always up to date with the latest offers, pricing and availability, unlike traditional bots.
The result is a more intuitive, responsive and high-performing booking experience that frees up reception teams to focus on delivering quality service on the ground.
Patryk Luszcz, UK regional director at Profitroom, said: “Hoteliers are under real pressure right now, teams are stretched, costs are rising and guest expectations have never been higher. AI Agent has been built to take some of that pressure off.
“Guests and operators alike have had enough of frustrating chatbots that don’t deliver.
“This tool replaces them with a smart assistant that’s available 24/7 to answer questions, guide bookings and drive personalised offers. It gives operators a way to deliver consistently high standards, even when they’re short-staffed.
“What makes this tool different is that it’s been built by people who’ve worked in hotels.
“It understands how operators actually work day-to-day and it keeps learning. It’s designed to slot straight into your setup and make a difference from day one, not create more work.”
Recent insights from Profitroom suggested that guests are increasingly abandoning conversations when faced with rigid or outdated chatbot systems.
Mike Balman, general manager at Glasgow Grosvenor Hotel, said: “Running a busy city hotel, where guests come from all over the world and expectations are high, it’s crucial that we deliver consistent communication at every stage of the journey.
“What stands out about this development from Profitroom is that it’s clearly been built with operator input. It understands the practicalities of hotel life, which makes it really usable day to day.
“It gives our guests quick, accurate answers and personalised offers, even out of hours, freeing up our team to continue focusing on delivering a high-quality in-person experience.”
