10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • ๐ŸŽ™๏ธ Podcast
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
    • ๐Ÿ‡ซ๐Ÿ‡ท French
    • ๐Ÿ‡ฉ๐Ÿ‡ช German
    • ๐Ÿ‡ฎ๐Ÿ‡น Italian
    • ๐Ÿ‡ช๐Ÿ‡ธ Spain
  • ๐Ÿ“ฐ Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • ๐ŸŽ™๏ธ Podcast
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
    • ๐Ÿ‡ซ๐Ÿ‡ท French
    • ๐Ÿ‡ฉ๐Ÿ‡ช German
    • ๐Ÿ‡ฎ๐Ÿ‡น Italian
    • ๐Ÿ‡ช๐Ÿ‡ธ Spain
  • ๐Ÿ“ฐ Columns
  • About us

AI agent shopping (including for travel) will be HUGE and eventually default. | Arlen Ritchie | 12 comments

  • Arlen Ritchie
  • 7 August 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

AI agent shopping (including for travel) will be HUGE and eventually default. Shopify is showing the way forward. I expect others will follow.

Shopify has created tools that agents can use to shop with Shopify. No surprise they’re based on MCP (also MCP-UI which allows for embedded UI widgets).

This model *should* apply to travel as well – but I think works better for aggregators, like OTAs.

Aggregators for direct bookings would help the direct channel be represented in agents as well.

Even if every travel operator (hotels, etc) has an MCP server for AI agents to access, will they really want to access each hotel individually?

Not at the hotel selection phase, but maybe at the booking phase.

Still, there needs to be an INCENTIVE for travelers and their AI agents to book direct.

Otherwise nothing changes and OTAs run away with the booking market again.

Here’s what Tobias Lรผtke from Shopify had to say…

—–
“Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial:

– Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoftโ€™s @Copilot.
– Shopify Catalog: low latency global product search across millions of merchants
– Universal Cart: shop from any store, anywhere, in one cart

Trending
Aimbridge adds president of select service division

With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations.

We believe commerce should be everywhere people are, so weโ€™re making that as easy as possible for the AI age.

There are some really cool technical details in how this all works. We heavily invested in MCP-UI, an extension of the MCP protocol to allow exposing widgets that a host can choose to display. The product cards you see in the video are exposed through MCP-UI and then securely rendered.

This means you donโ€™t need to fiddle with things like product variants, color swatches, subscriptions, minimums, bundles etc. The Web Components know about it all and render things correctly.

link in comments.

cc: Pablo Delgado Dรญaz-Pache Peter Marriott Sanjay Vakil Jason Cincotta Christian Watts

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

AI agents and direct bookings: A hotelier's dream? | Arlen Ritchie posted on the topic | LinkedIn

  • Arlen Ritchie
  • 27 August 2025
View Post
  • Innovation

Why CDPs are the Backbone of Hospitality AI

  • TrustYou Editorial Team
  • 27 August 2025
View Post
  • Innovation

Benetti presents its new collection AKUBEN, the perfect combination between vertical garden and acoustic

  • Jade
  • 27 August 2025
View Post
  • Innovation

Why A Hospitality AI-Powered CXP is the Next Step for Guest Satisfaction

  • TrustYou Editorial Team
  • 27 August 2025
View Post
  • Innovation

Hotels Risk Guest Trust by Using ChatGPT with Private Data, Warns Ireckonu

  • Automatic
  • 26 August 2025
View Post
  • Innovation

Stayntouch Announces Partnership With Lion Roars Hotels & Lodges

  • LODGING Staff
  • 26 August 2025
View Post
  • Innovation

The AI Revolution in Hotel Revenue Management: Why the Future Is Already Here

  • legarde
  • 26 August 2025
View Post
  • Innovation

How to run an RFP process to choose the right RMS | Guide | Duetto

  • Duetto Content Team
  • 26 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • AI agents and direct bookings: A hotelier's dream? | Arlen Ritchie posted on the topic | LinkedIn
    • 27 August 2025
  • ๐๐จ๐ฎ๐ญ๐ข๐ช๐ฎ๐ž ๐ก๐จ๐ญ๐ž๐ฅ๐ฌ: ๐˜๐จ๐ฎ๐ซ ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ ๐ข๐ฌ๐ง'๐ญ ๐๐จ๐จ๐ค๐ข๐ง๐ .๐œ๐จ๐ฆ. Had a GM call me last week, frustrated about Booking. com taking 23% commission on everyโ€ฆ | Eduard Ruppel ็ˆฑๅพทๅŽ | 44 comments
    • 27 August 2025
  • Recreation at Moxy NYC Downtown Completes Redesign
    • 27 August 2025
  • Braemar Hotels & Resorts Initiatesย Sale Process
    • 27 August 2025
  • Why CDPs are the Backbone of Hospitality AI
    • 27 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • ๐ŸŽ™๏ธ Podcast
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
  • ๐Ÿ“ฐ Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.