GoTo Foods is partnering with DoorDash to provide drone delivery. The fast-mile delivery service, enabled by Wing, is now live in three markets in the Lone Star state – including Frisco, Fort Worth and Plano – offering favorites from participating brands including Auntie Anne’s, Jamba, McAlister’s Deli and Schlotzsky’s.
GoTo Foods is expanding its longstanding partnership with DoorDash. Tens of thousands of households in Wing’s drone service areas now have more ways to access mall-based brands like Auntie Anne’s and Jamba. GoTo Foods is accelerating its shift to a digital-first, off-premise future with the launch of drone delivery, an innovative extension of its investment in convenience, access and relevance.
“Drone delivery is one way that GoTo Foods is unlocking innovation with purpose, to expand accessibility and drive frequency,” said Kieran Donahue, Chief Commercial Officer at GoTo Foods. “Today’s consumer expects brands to meet them where they are, on their terms and that’s exactly why we’re modernizing through convenience and personalized experiences. GoTo Foods is focused on innovating in ways that are intuitive and seamless – all while staying rooted in the trusted experiences that our brands have created for decades.”
Next-Gen Delivery for the Gen Z Consumer
With Gen Z driving an estimated $360B in global spending, and demanding speed, personalization and seamless access, brands within the GoTo Foods platform company are evolving to meet guests where they are. This innovation builds on the company’s brand evolution strategy (spanning new store formats, immersive brand experiences and tech-forward models) to boost relevance in high-growth demographics.
Active Locations:
- Frisco – Stonebriar Centre
- Auntie Anne’s
- Fort Worth – Hulen Mall
- Jamba, Auntie Anne’s
- Plano – Brick and mortar locations
- McAlister’s Deli, Schlotzsky’s
Delivery in Minutes
Customers living within about four miles of participating Auntie Anne’s, Jamba, McAlister’s Deli and Schlotzsky’s locations can order through the DoorDash app, with drone deliveries typically arriving in as few as 20 minutes for eligible orders.
Drone delivery offers a fast, sustainable and convenient way to enjoy their favorite meals without needing to leave home or sit in traffic. Since the pilot launched in June, GoTo Foods has already seen strong early results demonstrating improved delivery speed and is continuing to test and optimize the experience. This next-gen capability is coming to life through:
- Expanded reach into high-growth suburban areas, extending access well beyond traditional mall locations.
- Delivery times measured in minutes, designed to help maintain ideal temperature and freshness for both hot and cold menu items.
- For GoTo Foods locations, DoorDash increases visibility by connecting brands with more customers and helping drive incremental sales beyond the four walls.
Drone delivery is currently available for select orders within eligible delivery zones and may be temporarily unavailable due to weather, real-time conditions or other operational factors.
The partnership with Wing and GoTo Foods was born out of DoorDash Labs, DoorDash’s robotics and automation arm.
