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Jack in the Box Bets on Tech, Training, and Value to Regain Sales Momentum

  • Automatic
  • 12 August 2025
  • 2 minute read
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This article was written by Hospitality Technology. Click here to read the original article

image

By the Numbers – Q3 2025

  • Jack in the Box same-store sales: -7.1% (company stores: -6.4%)
  • Del Taco same-store sales: -2.2% (company stores)
  • Digital sales mix: Jack 18.5%, Del Taco 20%
  • All Del Taco company-owned restaurants now have self-order kiosks

A full Q3 2025 earnings report is available.

Now in Q4, the parent company of Jack in the Box and Del Taco is investing $5.5 million in incremental marketing and refocusing on operational excellence. Plans include additional employee training, recognizing top-performing stores, and rolling out limited-time offers and value meals aimed at boosting traffic.

To help improve the guest experience, Tucker announced a multi-year plan to remodel an additional 1,000+ locations. 

“We want our guests to enjoy a consistent experience from our mobile app all the way to the drive-thru,” Tucker said. 

A Solid Technology Foundation

The QSR continues to invest in technology. “Underlying all of our plans around an improved guest experience is a solid foundation in technology,” stated Tucker.

As of last week, over 2,000 restaurants have a new POS.  Jack in the Box is partnering with Qu to power its restaurant of the future.  “We anticipate the new POS will be fully rolled out to the entire Jack system by the end of this month,” Tucker explained.

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Jack in the Box’s technology road map includes improvements to its digital platforms, loyalty program and data capabilities. “There is a lot of long-term upside from enabling our restaurants with better tech,” Tucker said.

Del Taco, which Jack in the Box acquired in 2022, has already completed kiosk installation at all company-owned restaurants. For Q3, Del Taco’s digital mix reached 20% of sales; Jack’s digital mix reached 18.5%.

“While there are certainly a lot of activities occurring in Jack in the Box. I want to make it very clear that my No. 1 priority is improving performance at our restaurants to ensure long-term health across the system now and for years to come,” Tucker said.

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