Booking.com partnership and TikTok Go revenue share program aim to turn travel content into direct sales
Aug 12, 2025
TikTok is testing a new feature in the US that lets users book hotels directly within the app through an integration with Booking.com, while also expanding its TikTok Go program to help creators earn commissions from promoting local businesses, including hotels. The move is part of TikTok’s wider e-commerce push, leveraging influencer content to drive sales in travel alongside existing tools for shopping, events, and local discovery.
Key takeaways
- Hotel booking integration: Users can search dates, view rates, amenities, reviews, and local tips for hotels via dedicated pages within TikTok, powered by Booking.com.
- TikTok Go expansion: The monetization program now allows US creators with at least 1,000 followers to earn commissions or vouchers by promoting local businesses such as hotels and restaurants.
- Commission opportunities: Influencers can accept tasks like posting a video for a specific property and receive a payout if it generates a booking.
- Lower entry barrier: TikTok reduced the follower requirement for commissions, making the program accessible to more creators.
- Travel discovery features: TikTok’s “Places” tab lets users explore destinations, activities, and reviews, with badges for active contributors.
- E-commerce strategy: The move builds on TikTok Shop’s success and earlier integrations for booking concerts and movies, positioning travel as the next revenue channel.
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