Holiday rental hosts are increasingly turning to artificial intelligence for guest communication, with usage of Hospitable’s AI-Suggested Replies feature jumping 45% in the first half of 2025 compared to the previous six months.
The rise signals a shift in how short-term rental (STR) hosts and property managers handle high-stakes, guest-facing conversations and a growing confidence in letting AI support essential aspects of their operations.
It has reported that nearly 60% of AI-suggested messages are now sent without any edits, up from 49% at the start of the year.
This represents a gain of over 10% points in six months, reflecting a strong improvement in trust and accuracy.
The feature automatically drafts tailored responses for guest inquiries, booking requests and other time-sensitive communications, allowing hosts to approve and send instantly.
The data also points to a growing trend in personalization. Knowledge Hub imports, where hosts feed their own property details, policies, and tone of voice into the AI, increased by 58% in the same period, enabling more on-brand, context-aware messaging.
AI-assisted review replies remain a staple, with around 880,000 drafted in the first half of 2025.
The growth in guest messaging adoption is part of a broader pattern of AI use across Hospitable’s Personal AI Suite.
Pierre‑Camille Hamana, CEO and founder of Hospitable, said: “AI is moving from being a nice-to-have to becoming a trusted partner in the day-to-day reality of running a short-term rental business.
“We’re seeing a shift where technology isn’t competing with the human side of hospitality, it’s protecting it
“It works quietly in the background, handling the routine conversations, repetitive tasks, and operational decisions that once took up hours of a host’s day,” he said.
“That frees them to focus on what really drives success: building stronger guest relationships, improving their properties, and finding new opportunities to grow.”
