AI-Powered Order Accuracy
One recent addition: AI-powered accuracy scales to compare target versus actual weight of outgoing orders to flag to the crew if anything is missing before the order is handed off. To date, the AI-powered scales are being used in the drive-thru and delivery channels in “thousands” of stores and is quickly expanding to more locations.
“Accuracy Scales help ensure meals reach customers exactly as ordered—boosting trust, satisfaction, and operational precision.” Rice explained.
Loyalty Transformation
On the customer side, McDonald’s highlighted its growing loyalty program, which surpassed 185 million 90-day active users across 60 markets in Q2.
“In the U.S., customers who join our MyMcDonald’s loyalty program more than double their visits in the first year after joining the program,” he stated.
As it sets its sights on reaching 270 million members by 2027, McDonald’s is transforming how it engages and reward its members. U.S. customers can now redeem MyMcDonald’s reward points for a non-food items such as access to one month of Snapchat+ for 1,500 points.
“By integrating digital lifestyle offerings into our consumer platform, we’re expanding what loyalty can mean – moving beyond transactions to create deeper relevance and connection,” he stated.
