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MIT Study on AI ROI: A Perception Problem, Not a Technology Gap | Jim Lecinski posted on the topic | LinkedIn

  • Jim Lecinski
  • 4 September 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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Last week’s Massachusetts Institute of Technology study grabbed headlines (“95% of corporate #AI pilots fail to show #ROI…”). But the report is actually mostly about an entirely different finding that I DO NOT agree with!
▶️ Input was 52 exec interviews, 153 survey responses & review of 300+ public case studies from Jan-June 2025
▶️ Researchers (believe they) found a paradox they call the “GenAI Divide”
▶️ Employees & IT teams prefer general-purpose frontier models (#ChatGPT, #Gemini, #Claude) because they’re usable, familiar and flexible
▶️ Neither employees or IT prefer “very narrow purpose” specialized AI applications (often from small vendors) because they are hard to use, don’t integrate with other tools/workflow and are “brittle”
▶️ HOWEVER researchers claimed the “general AI” tools like ChatGPT Enterprise or Google Workspace, while preferred, cannot be the solution because they “lack memory, adaptability, and learning capability” (thus the “Divide”)
▶️ Here’s the problem: that critique is mostly true looking backward (eg consumer ChatGPT circa mid-2024)… but it already underplays what’s happening right now today
▶️ The Big Three aren’t standing still. General-purpose frontier models are fast becoming the enterprise-grade, agentic solutions MIT says don’t exist. Those three gaps are being closed in real time
▶️ Just one eg. Google‘s Agentspace unifies Gemini reasoning with enterprise search, multi-step workflows, and deep system integration >it does the three things MIT says are missing and why a general frontier model can be the solution.
▶️ So this report is an #Echochamber >most execs surveyed aren’t hands-on current. Researchers then codify those perceptions as “findings,” which risks locking in old now stale assumptions in a fast moving market
👉 So while the headlines scream “95% of AI pilots fail,” the deeper story is there’s a perception problem (not a technology gap) inside enterprises: CIOs & COOs still believe frontier models lack those 3 critical features that in reality are now rapidly becoming available. #NowYouKnow #TheMoreYouKnow #artificialintelligence

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