Kristen Hohl has been promoted to SPB Hospitality‘s Executive Vice President of Marketing.
Hohl first joined SPB Hospitality in 2018 as a Senior Marketing Manager for Logan’s Roadhouse, and has steadily risen through the company ranks. Over the past seven years, she has helped shape and elevate marketing strategies across SPB’s portfolio, which spans quick-service, casual-plus and fine dining concepts. Her leadership has been instrumental to driving measurable sales growth, strengthening guest connections and positioning SPB’s brands for long-term success.
“Kristen has played a key role in elevating our brands and building stronger connections with guests,” said Josh Kern, CEO of SPB Hospitality. “She brings a rare balance of creativity and data-driven strategy that has delivered measurable results across the portfolio. This promotion reflects her leadership and the impact she’s had. I’m confident she will continue to strengthen our culture and drive the growth of our brands nationwide.”
Hohl’s career trajectory within SPB reflects her talent for leadership and innovation. She was promoted to Marketing Director in 2020 and to Senior Director of Marketing in 2022. She was subsequently named Vice President of Marketing in 2023 and, in 2024, elevated to Senior Vice President of Marketing. Across these roles, she took on increasing responsibility for brand strategy, national campaigns and franchise partner support, driving gains in traffic and trial, brand relevancy and profitability while deepening collaboration between marketing and operations — a hallmark of her leadership style.
In her new role as EVP of Marketing, Hohl will oversee the evolution and execution of marketing, culinary, and beverage strategies as well as concept development for all SPB brands — including J. Alexander’s, Stoney River Steakhouse and Grill, Amada, Village Whiskey, Krystal and Logan’s Roadhouse — ensuring alignment with the company’s long-term objectives while fostering innovation and franchisee success.
