Real-time updates and smarter tools from STAAH power Asiatic Hotel’s growth in efficiency and direct bookings.
Nestled in the heart of Malaysia’s Malacca region, Asiatic Hotel is known for its warm, family-friendly hospitality and standout touches — like the much-loved Family Suite complete with a relaxing jacuzzi. Whether it’s a family getaway or a business trip, guests here enjoy cozy comfort, thoughtful amenities, and a genuine welcome that keeps them coming back.
But behind the scenes, life wasn’t always as seamless as the guest experience.
Before STAAH: Room for Improvement
Back in 2022, Asiatic Hotel’s team was spending far too much time updating rates and allotments manually across multiple online travel agents (OTAs). Without real-time syncing, overbookings were an all-too-common headache. Discrepancies in availability and rates would creep in, leading to operational stress and occasional guest disappointment.
On top of that, tracking performance across channels was clunky at best. Without clear insights into which OTAs were performing, pricing strategies were more guesswork than precision.
Why STAAH was the perfect fit?
With so many channel management options out there, Asiatic Hotel chose STAAH for two big reasons — reliability and ease of use. Known for its stability and strong industry reputation, STAAH offered the team exactly what they needed:
- Real-time updates across all channels to eliminate overbookings.
- User-friendly dashboards that make monitoring and changes a breeze.
- Powerful reporting tools to guide smarter pricing and channel strategies.
- Growth in revenue powered not just by better online visibility, but also through STAAH’s smart booking engine.
After STAAH: efficiency, growth and peace of mind
Once STAAH was in place, the difference was immediate. The Channel Manager now updates availability and rates instantly across all connected platforms, ensuring every booking is accurate and every channel is in sync.
The STAAH booking engine (SwiftBook) on the Asiatic Hotel website has brought in a noticeable rise in direct bookings, reducing dependency on OTAs and improving profitability. Clear, data-driven reporting means the team can now see which channels are delivering results — and adjust strategies accordingly.
The ability to create packages and adjust availability on the fly has also been a game-changer, especially for promoting special deals or managing seasonal demand. And the best part? The operational time saved now goes into making the guest experience even better.
Favourite feature?
Without hesitation, the team points to the ease of adjusting room availability and creating tailored packages — all in minutes. This flexibility keeps Asiatic Hotel competitive and allows them to act fast on market opportunities.
Looking Ahead with STAAH
As the Asiatic Hotel team says: “STAAH makes everything easier. It’s stable, easy to monitor, and the support is always there when we need it.”
From juggling manual updates and battling overbookings to running a smooth, efficient, and guest-focused operation — Asiatic Hotel’s partnership with STAAH has been nothing short of transformative.
