OUTRIGGER Hospitality Group has announced the appointment of Jason Pirock as vice president, global brand marketing.
In his new role, Pirock will drive global brand strategy and lead the development of media and marketing initiatives. He will oversee creative and content strategy, brand campaigns, social media strategy, digital/seo marketing and communications while managing brand resources and ensuring consistency across all touchpoints, including all branded on-property amenities and programs.
“Jason is a dynamic leader with deep expertise in brand strategy and marketing, as well as a proven record of building and leading high-performing teams,” said Sean Dee, executive vice president & chief commercial officer. “His leadership will be instrumental as we expand our global footprint and continue to elevate OUTRIGGER as the premier beach resort brand in the world.”
Pirock comes to OUTRIGGER from Springboard Hospitality, where he led marketing, brand and communications strategy for more than 50 boutique hotels, restaurants and bars across the U.S. He has more than 18 years of senior marketing leadership experience with Springboard, Aparium Hotel Group and brands including Hyatt, Brookfield Retail Properties, Target and Sears.
