West Wing of Hilton Milwaukee will reopen as The Marc Hotel in early 2026

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Marcus^® Hotels & Resorts, a nationally recognized hotel owner and management company and division of Marcus Corporation (NYSE: MCS), announced today that the west wing of Hilton Milwaukee will reopen in early 2026 as The Marc Hotel, an independent 175-room hotel.

Located in downtown Milwaukee with direct connectivity to the Baird Center, The Marc Hotel will serve as an appealing destination for both convention attendees and travelers seeking a convenient limited-service hotel option. Featuring Marcus Hotels & Resorts’ reliable commitment to excellence, The Marc Hotel will offer guests an efficient and comfortable stay with easy access to the city’s convention center and other local landmarks.

The Marc Hotel is a nod to the Hilton Milwaukee’s storied history. Originally opened in 1928 as the Schroeder Hotel, Marcus Corporation purchased the hotel in 1972 and renamed it the Marc Plaza Hotel. While the hotel was renamed in 1995 after adopting the Hilton Hotels flag, many still recall the Marc Plaza. Now, the name lives on in the newly created The Marc Hotel.

Limited modifications to the hotel’s ground floor common space will be made to create a main entrance for The Marc Hotel on North 6^th Street, with an anticipated opening in January 2026.