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🤖 Where MCP Fits in Hospitality Tech ➡️ What is MCP? MCP stands for Model Context Protocol. It defines a common protocol for large language models (LLMs, like GPT) to communicate with external… | Jose da Silva

  • Jose da Silva
  • 25 September 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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🤖 Where MCP Fits in Hospitality Tech

➡️ What is MCP?

MCP stands for Model Context Protocol. It defines a common protocol for large language models (LLMs, like GPT) to communicate with external tools, APIs, and data sources. Think of it as “drivers for LLMs” — instead of every developer writing one-off adapters, MCP standardizes the interface. In hospitality, that means replacing countless custom integrations with a single adapter layer.

🎯 Connecting AI to Core Systems

With MCP, an AI assistant could securely and consistently connect to:
🗼 PMS (Property Management System) → reservations, guest profiles, room status
🗼 RMS (Revenue Management System) → pricing, occupancy, demand forecasts
🗼 CRS / Channel Manager → availability and distribution to OTAs
🗼 POS (restaurant/spa) → spend data, guest preferences
🗼 CRM / Guest Engagement Tools → loyalty programs, past stay history

🎯 Example AI Use Cases via MCP

1️⃣ AI Concierge
Pull real-time availability from PMS
Combine with spa POS slots
Instantly answer a guest request: “Can I book a couples massage at 5pm and add late checkout tomorrow?”

2️⃣ Revenue Manager’s Copilot
Fetch pickup data from RMS, competitor rates from a Rate Shopper, and local event data
Suggest: “Increase Saturday rates by 12% — high suite pickup plus a local concert.”

Gurney’s Resorts Announces West Coast Expansion to Lake Tahoe
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Gurney’s Resorts Announces West Coast Expansion to Lake Tahoe

🚀 What’s Next?

The promise of MCP in hospitality is clear: standardized, secure, AI-ready integrations across a fragmented tech stack.

But this is just the beginning. Beyond guest service and revenue, MCP could unlock:
Smarter operations assistants (housekeeping, maintenance, F&B)
Personalized guest messaging driven by real-time data
Unified dashboards for owners and GMs, blending insights from every system

👉 What other use cases do you see for MCP in hospitality?

Please click here to access the full original article.

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