Cendyn, a global integrated hotel technology and services company, facilitated significant commercial growth for Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain, in its digital transformation strategy by upgrading its tech stack and improving the digital user experience.
With a diverse portfolio operating 17 properties across Sri Lanka and the Maldives, Cinnamon Hotels sought to improve the website experience with an immersive story-telling experience that brings to life each property’s unique offering. Within the first six months* the implementation of Cendyn Web achieved +71% growth in website active users and +5% increase in conversion rate.
Cinnamon Hotels required a solution to align the digital experience with evolving guest expectations, supporting multi-property operations, and driving measurable growth. Following a six-month RFP tendering process, Cinnamon Hotels selected Cendyn based on its customer-centric approach to serve travelers better and increase direct revenue. While design was imperative, Cendyn’s 24/7 security and technical support was essential for the property portfolio to successfully implement a modern infrastructure to complement the evolution of its brand.
Radhey Tawar Chief Commercial Officer, Cinnamon Hotels & Resorts said, “We wanted our guests to navigate the website in a simple, seamless way centered around storytelling that brings our experiences to life. Technology plays a key role in how we deliver that vision. Cendyn helps us realize that vision by combining the best of tech and personalization to deliver a best in class guest experience and drive engagement and bookings.”
“Cinnamon Hotels now has a tech stack that fully integrates with the website, improving operational efficiency internally while optimizing the digital guest experience – aligning their entire portfolio as the brand evolves into the future,” said Chris Egan, Chief product officer, Cendyn. “The team can now make deeper and better connections with their guests through an immersive storytelling approach and benefit from full security, technical and customer support to serve customers better and increase direct revenue.”
Working with Cendyn’s integrated platform, Cinnamon Hotels has successfully been able to ensure solutions all work together. They have had the flexibility to increase the number of partners from five to over 13, all of which now revolve around the Cendyn CMS and website.
For more information discover Cendyn’s Web packages offering.
