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Marriott Bonvoy steps outside with new loyalty program and brand collection

  • HOTELSMag.com
  • 30 September 2025
  • 2 minute read
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This article was written by HotelsMag. Click here to read the original article

Travel is not only about destinations but about experiences and an authentic connection with nature. This is the motto behind Marriott Bonvoy’s latest venture: Marriott Bonvoy Outdoors, a new digital platform and brand designed to immerse travelers in outdoor experiences and nature-driven adventures, and the Outdoor Collection by Marriott Bonvoy, a curated portfolio of properties focused on outdoor experiences.

The initiative allows guests to discover and book trips based on their interests as well as destinations, with access to 450 hotels, 50,000 Homes & Villas and curated tours and activities. The platform covers outdoor activities including skiing, hiking, biking, scuba, surfing, fishing and paddling.

Alongside the platform, the new collection’s stays range from cabins near National Parks to boutique hotels on cliffs, combining access to nature with essential amenities such as beds, hot running water and dedicated restrooms.

“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, EVP and CCO, Marriott International. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments, and even playful activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect, and stay with you forever.”

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To encourage engagement with the platform, Marriott Bonvoy partnered with TV personality and adventurer Dylan Efron for the Drop Pin Challenge, a real-world treasure hunt across 20 outdoor destinations in the U.S. and Canada with 10 million points available. Travelers locate pins, scan the codes, and the first 50 eligible participants at each pin earn 10,000 Marriott Bonvoy points.

TV personality Dylan Efron kicked off the challenge with the first pin near Big Bear Lake, California.

The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels. Postcard Cabins offers over 1,200 properties across 29 U.S. locations, featuring Scandinavian-inspired interiors, private fire pits and access to trails and lakes. Trailborn Hotels provides boutique stays in destinations such as the Blue Ridge Mountains, the Grand Canyon and Wrightsville Beach, North Carolina, pairing design, curated food and beverage and cultural programming with guided excursions and field guides.

Marriott Bonvoy Outdoors also includes Marriott Bonvoy Moments in partnership with Outside Interactive. These experiences are designed to immerse guests in nature and adventure, including hiking and kayaking in Hawaii, kayaking in the Maldives, and snorkeling in Belize. A 1-point drop Moment with Dylan Efron is planned for November, with more outdoor-focused Moments rolling out through 2026.

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