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Posts by author

Sarah Came

15 posts
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  • 3 min

SEO Expert Demystifies Getting Your Hotel Found on Google

  • Sarah Came
  • 30 October 2025
📈 Clockwork Marketing's Mark Durber, on Back of House Banter with GuestRevu's Amy Branford, highlights that SEO is economical, often yielding high ROI for hotels. Google's evolving processes mean impactful changes can be swift, and marrying aesthetics with functionality is key. Google’s Dreaming → Planning → Booking → Experiencing → Sharing model underpins optimal SEO strategy. A consistent flow of reviews can enhance visibility, aided by AI-driven summaries. Fundamental SEO essentials: fast, mobile-friendly pages, relevant keywords, and unique content.
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  • 2 min

New: AI Analytics Show Hoteliers the Reasons Behind the Ratings

  • Sarah Came
  • 10 September 2025
📊 GuestRevu has introduced AI Analytics, enhancing its feedback platform to help hoteliers. This tool distills thousands of comments into actionable insights, surfaces themes, detects emotions, and provides click-through context for detailed analysis. Features include trend tracking and service ticket creation. Early users, like David Scott from Hotel Folk, appreciate its ability to summarize weekly or monthly reviews. Available now as an add-on, this follows the launch of their AI Management Responses tool for quick, on-brand replies.
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  • 3 min

GuestRevu & Guesty Team Up To Collect More Guest Feedback, Automatically

  • Sarah Came
  • 5 June 2025
📰 GuestRevu and Guesty have integrated, enabling seamless automation of guest satisfaction surveys for hospitality professionals. This partnership allows GuestRevu to import reservation data from Guesty, sending tailored surveys throughout the guest journey. The integration enhances feedback management, sentiment analysis, and operational insights, saving time and improving service. GuestRevu offers a 25% discount to Guesty users signing up via the Marketplace. Guesty supports over 150 industry partners with 700+ team members globally.
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  • 9 min

What Google’s New AI Tools Mean for Hotel Marketing

  • Sarah Came
  • 6 May 2025
📝 Google's AI advancements are reshaping travel planning; important developments include AI-powered itinerary planning, conversational search refinement using Gemini, and hotel price tracking that alerts users to deals. These updates could make it challenging for hotels to stand out organically and may lead to a focus on competitive pricing. Clockwork Marketing's Pete Stevens advises that hotels create detailed, human-centric content, optimize for visual and technical SEO, and clearly articulate unique selling points to improve discoverability. Engaging with reviews and user-generated content, as well as external PR, are also crucial for hotels to remain competitive in AI-influenced search results.
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  • 3 min

Mastering Guest Feedback: How Royal St Andrews Blends AI with Exceptional Service

  • Sarah Came
  • 31 March 2025
🏨 Royal St Andrews Hotel in Port Alfred, South Africa, prioritized guest feedback from its 2015 opening, implementing GuestRevu before welcoming its first patron. Former Sales Manager, now GM, Difford Louw recognized its value from past experience. The hotel boasts luxury amenities including a spa and conference facilities. Using GuestRevu's tailored surveys, they've improved services like breakfast and Wi-Fi. Recently, they tested GuestRevu's AI-Powered Management Responses, saving up to two hours per response, especially with negative feedback. The tool's customization ensures responses align with the hotel's unique tone and branding.
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  • 3 min

GuestRevu unveils customisable AI-powered management response tool

  • Sarah Came
  • 27 February 2025
📣 GuestRevu, the #1 guest feedback solution, introduces AI-Powered Management Responses to help hoteliers craft replies to guest reviews quickly, saving time and enhancing the quality of online review responses. Features include selecting tone, language preferences, specific guidelines, universal sign-offs, and settings for multiple properties. Hotel managers like Miguel Farinha and Difford Louw have already experienced efficiency gains, saving up to two hours in crafting responses. The AI tool is designed to handle both positive and negative feedback effectively, maintaining a brand-consistent and personalized approach. GuestRevu is showcasing this innovation at ITB Berlin and planning further AI-driven features for hotelier insights and operational improvements.
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  • 2 min

HotelTime and GuestRevu integrate to make hoteliers’ lives easier

  • Sarah Came
  • 7 February 2025
💸 GuestRevu's integration with HotelTime Solutions enhances hotel operations by facilitating guest feedback collection and management via HotelTime's cloud-based PMS. HotelTime, with 20+ years in hospitality software, partners with GuestRevu to allow hoteliers to automatically send post-checkout feedback requests. The integration was highlighted at the GuestRevu GREAT Awards in Cape Town and TechTonic in Johannesburg. GuestRevu, celebrated for its feedback solutions, has won the HotelTechAwards six times. HotelTime serves over 650 clients across 20 countries.
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  • 1 min

African Winners of the GuestRevu GREAT Awards 2024 Announced

  • Sarah Came
  • 29 January 2025
🏠 The 2024 GuestRevu GREAT Awards were announced at the Grand Daddy Hotel in Cape Town. The event recognized top hotels in Africa based on over 70,000 reviews from platforms like Google (24.5%), Tripadvisor (13.8%), and Booking.com (61.7%), with participating properties from 55 countries. Winners included Ocean Vista Boutique Guest House (
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  • 4 min

GuestRevu is still hospitality’s best guest feedback platform in 2025

  • Sarah Came
  • 14 January 2025
🏨 GuestRevu won "Best Guest Surveys Software" at the 2025 HotelTechAwards and was also named 1st Runner-Up for "Best Reputation Management Software." The company now holds 12 "Best" badges and three 1st Runner-Up accolades. The awards, often regarded as the hospitality industry's "people's choice awards," are based on thousands of verified customer reviews from major hotel brands and independent properties worldwide. GuestRevu is praised for its intuitive platform, ease of use, and rapid setup, bolstering its reputation for enhancing guest experience and brand loyalty.
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  • 5 min

The year-round benefits of high-season reviews

  • Sarah Came
  • 12 December 2024
📰 98% of consumers read online reviews for local businesses, 76% find them important for travel choices (BrightLocal, 2024). 59% won't use a business with under 20 reviews (BrightLocal, 2024). Responding to reviews increases the likelihood of business use by 41% (BrightLocal). 69% of consumers wrote a review when prompted by the business. Utilize high-season reviews to improve SEO, service, and online reputation. 94% avoid businesses after reading negative reviews, emphasizing the importance of addressing criticism.
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