Social platform moves beyond inspiration to become a full travel marketing channel
Sep 30, 2025
TikTok is launching a new “Travel Ads” product built on its Smart+ platform so that travel brands can reach users along the path from discovery to booking. This move reflects TikTok’s growing ambition to become a more powerful player in travel marketing.
Key takeaways
- Integrated ad formats: advertisers can choose from single video, catalog video, or catalog carousel formats that dynamically incorporate travel details like prices, routes, or destinations.
- Intent-based targeting: the system uses travel-first signals and audience modeling to match users likely to convert with relevant offers.
- Automation via Smart+ AI: campaign setup, creative generation, and delivery optimization are automated to simplify execution at scale.
- Catalog integration: brands can feed their travel catalogs into the system and pair them with intent data for personalized ad delivery.
- High user receptivity: 66 % of TikTok users say the app is their most helpful travel inspiration source, and users are 2.6× more likely to book an experience after searching on TikTok.
- End-to-end conversion path: the system is designed to guide users seamlessly from browsing or discovery to booking, turning engagement into measurable travel conversions.
Get the full story at AdWeek (subscription required) and TikTok Travel Ads
Trending
