Global digital travel platform, Booking.com, and software provider for the tours and activities sector, FareHarbor, have teamed up to deliver and expanded range of experiences available to travellers on the global platform.
What this means is that more than 150,000 new attractions will incrementally be added via the FareHarbor Distribution Network, across thousands of new destinations, significantly expanding Booking.com’s offering over time and giving travellers greater access to unique experiences worldwide.
The partnership strengthens Booking.com’s Attractions offering while giving FareHarbor’s network of operators’ direct reach to millions of travellers.
FareHarbor now joins Musement, Viator, and Klook as a key partner, helping Booking.com deliver an unrivalled selection of high-quality attractions in more than 5,000 cities and 115 countries.
From iconic landmarks to local adventures and outdoor activities, there is something to suit every interest.
Some new attractions include Montserrat Hiking Tour, Spain, Whitby and Yorkshire Steam Rail, UK, Volcanoes and Hot Springs, Greece and Prague Christmas Market tour.
Booking attractions also enables travellers to level up their Genius status. The Genius loyalty program rewards customers not just for accommodation stays, but also for booking flights, attractions, car rentals, and taxis, unlocking greater value for travellers who can enjoy a more connected and rewarding trip experience.
To assist travellers navigate the growing number of attractions options, Booking.com is leveraging its AI capabilities to help them book the perfect experience.
By grouping similar activities, or using conversational AI tools, travelers can refine their search and quickly find experiences that match their interests and needs.
Eve Henrikson, SVP of Booking.com’s Trips division, said: “Seeing attractions and experiencing activities brings a destination to life. They transform a trip from a simple visit into a memorable experience.
“That’s why we’re excited to work in closer collaboration with FareHarbor to expand our offering with an even wider variety of great things to do in more of the destinations that our customers know and love.”
Andrea Carini, CEO of FareHarbor, added: “We’re proud to partner even more closely with Booking.com to give our operators even more ways to grow. This integration unlocks new visibility and demand for experiences on a truly global scale.”
