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October 6, 2025

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  • 6 min

STR Weekly Insights: 21-27 September 2025

U.S. revenue per available room (RevPAR) fell 6.6% in the week ending 27 September 2025. The decrease was mostly due to declining occupancy, down 2.8 percentage points (ppts) but was worsened by a 2.5% retreat in average daily rate (ADR). Occupancy has declined for the past 14 consecutive weeks, the longest such streak since the end of the pandemic. Further, since April, weekly occupancy has only increased twice.
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  • 3 min

City and Hilton Officials Commemorate Milestone as Signia by Hilton Indianapolis Tops Off at 38 Stories

Just more than a year after the City’s largest concrete pour took place at the foundation level of Signia by Hilton Indianapolis’ hotel construction site, the project has reached its highest structural concrete point, which will include the Sky Lounge and Mezzanine on the 37th and 38th floors and offer breathtaking views of downtown Indianapolis. The property will be Signia by Hilton’s first hotel in both the state and the Midwest, introducing the region to the approachable luxury brand’s elevated guest experiences through exceptional design, wellness, dining, and world-class meetings and events.
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  • 3 min

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s a corporate booking. You mention the virtual card. The staff dig through faxes or refresh emails. Minutes pass. Frustration rises. Your trip is supposed to be starting, but it already feels off. And it’s not just anecdotal. Recent research from Conferma, surveying business travellers across the UK, US, and ANZ, shows that hotels are still tripping over the very first hurdle.
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