🚀 OpenAI just redefined how we’ll interact with travel. And hotels should pay attention.
With the launch of Apps inside ChatGPT, OpenAI has turned its assistant into a true platform.
Not just a chatbot, but an ecosystem where tools like Expedia and Booking.com operate directly inside the conversation.
Soon, travelers will simply say:
“Find me a hotel in Vienna with late check-out and EV charging.”
ChatGPT will not only find it but also book it through integrated travel apps.
🧭 What this means for travel and hospitality
Frictionless journeys
Guests will skip websites and go straight to conversational booking. The guest experience will start long before your website even loads.
Context-aware personalization
ChatGPT understands preferences, intent, and loyalty data, surfacing exactly what guests want in real time.
Loss of direct relationships
Hotels that don’t integrate risk disappearing behind the interface. The AI becomes the first touchpoint; your website just handles the transaction.
The new data game
Whoever controls the guest data will own the relationship—and the opportunity for loyalty, upselling, and retention.
💡 At Onsai, we’ve seen this shift coming.
Guests no longer want to navigate, they want to ask, act, and move on.
That’s why we built Onsai, giving hotels their own AI-powered front door while keeping control over brand, data, and experience.
When a guest calls or messages, your AI should already know what they need and respond instantly, in any language.
OpenAI’s move is a wake-up call for hospitality.
The next wave of bookings won’t start on your website.
It will start in a conversation.
And only the hotels ready for that shift will still be part of it.
