Travel Ads, powered by Smart+, are a suite of catalog-based ad solutions that drive effective performance outcomes for travel advertisers. Travel Ads allow you to automatically promote your hotels, flights, and destinations at scale using personalized creatives powered by catalog integration. TikTok’s custom travel intent model helps identify high-intent audiences who are ready to book, helping to deliver greater relevance, higher engagement, and stronger campaign performance.
A key element that powers Travel Ads is catalogs. TikTok uses industry specific catalogs to create ads that are custom tailored for major travel use cases.
TikTok supports three distinct travel catalog types:
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Flights: Designed to capture flight route information.
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Hotels: Designed to capture unique selling points for properties.
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Destination (beta): Flexible catalog type that is customizable for different travel applications.
Learn more about available catalog fields for Travel Ads.
Travel Ads currently support three creative formats:
