Why we built AdCP
The advertising ecosystem is fragmented. Every platform has its own API, its own workflow, its own reporting format. Media buyers and agencies waste countless hours navigating this complexity.
The Integration Problem
Each new platform requires custom integration work. APIs change, documentation varies, and maintenance never ends. Teams spend more time on plumbing than on strategy.
The Discovery Problem
Inventory is scattered across platforms with different taxonomies and targeting options. Finding the right audiences means learning multiple systems and manually comparing options.
The Automation Problem
AI agents and automation tools can’t easily interact with advertising platforms. Each integration is bespoke, limiting the potential of AI-powered workflows.
We believe there’s a better way. A single protocol that any platform can implement and any tool can use. An open standard that makes advertising technology work together, not against each other.
