European hotel performance: the best of both worlds in September

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The largest markets are in the green

European hotel trends: September 2025 – RevPAR par Hospitality ON

In the United Kingdom, occupancy rose by 2.6 points compared to September 2024, enabling hoteliers to increase their average prices by 4.2% for a RevPAR that grew by 7.5% compared to the same period in 2024. It should be noted that the results are also positive compared to September 2023, with RevPAR up 4.9%. The UK market is therefore continuing its upward trend, already observed in July and August 2025. Numerous business and consumer events helped fill hotels and support an increase in average prices.

September was a good month for Spain, with the return of events such as conferences and seminars, coupled with the destination’s appeal to leisure customers. RevPAR grew by 4.4%, driven by a slight increase in OT of 1.2 points and an increase in ADR of 3.2%.

The same dynamics are at work in France, which posted a 1.7% increase in RevPAR. Fashion Week attracted visitors and professionals at the end of September. The Biennale de la Danse in Lyon, for example, also fueled visitation intentions, enabling French hoteliers to increase their average prices by 1.5%. However, the overall TO for France, which stabilized at 0.2 points, indicates that not all market dynamics were equal. Fashion Week in Paris led to a 5-point increase in TO over the period.

Germany remains the exception that proves the rule, as it still cannot rely on its domestic market to support hotel activity. RevPAR was down 4.4% and average daily rates fell by 4.6%. However, OT stabilized at 0.2 points. October will determine which direction the trend will take. Will hoteliers be able to regain their pricing power?