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The rise of virtual travel assistants

  • Automatic
  • 27 October 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

How AI-driven automation is reshaping the way we plan, book, and manage travel

Oct 27, 2025

By 2026, virtual travel assistants — intelligent, AI-powered systems that automate booking, itinerary management, and support — will redefine how both individuals and companies handle travel. These tools promise to make global travel faster, more personalized, and nearly effortless by blending machine learning, predictive analytics, and real-time automation.

Key takeaways

  • Smarter automation: AI-powered assistants analyze data across platforms to compare prices, suggest itineraries, and manage bookings in real time.
  • Personalized planning: Machine learning tailors travel experiences based on past trips, preferences, and spending patterns.
  • Corporate advantage: Businesses using virtual assistants reduce travel costs, centralize expenses, and streamline compliance management.
  • Hybrid future: AI will handle logistics while human travel managers focus on relationships, creativity, and strategy — cutting costs by up to 40%.
  • 24/7 support: Virtual assistants offer real-time help via chat or mobile apps, improving safety and responsiveness for global travelers.
  • Industry transformation by 2026: Travel automation tools will make traditional manual processes obsolete, creating predictive, voice-activated, and fully connected travel experiences.
  • Evolving beyond 2026: Virtual travel assistants will grow into autonomous ecosystems capable of managing complex itineraries and anticipating travelers’ needs before they arise.

Get the full story at Luxury Travel Magazine

The Next Level of Guest Listening
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