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The rise of virtual travel assistants

  • Automatic
  • 27 October 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

How AI-driven automation is reshaping the way we plan, book, and manage travel

Oct 27, 2025

By 2026, virtual travel assistants — intelligent, AI-powered systems that automate booking, itinerary management, and support — will redefine how both individuals and companies handle travel. These tools promise to make global travel faster, more personalized, and nearly effortless by blending machine learning, predictive analytics, and real-time automation.

Key takeaways

  • Smarter automation: AI-powered assistants analyze data across platforms to compare prices, suggest itineraries, and manage bookings in real time.
  • Personalized planning: Machine learning tailors travel experiences based on past trips, preferences, and spending patterns.
  • Corporate advantage: Businesses using virtual assistants reduce travel costs, centralize expenses, and streamline compliance management.
  • Hybrid future: AI will handle logistics while human travel managers focus on relationships, creativity, and strategy — cutting costs by up to 40%.
  • 24/7 support: Virtual assistants offer real-time help via chat or mobile apps, improving safety and responsiveness for global travelers.
  • Industry transformation by 2026: Travel automation tools will make traditional manual processes obsolete, creating predictive, voice-activated, and fully connected travel experiences.
  • Evolving beyond 2026: Virtual travel assistants will grow into autonomous ecosystems capable of managing complex itineraries and anticipating travelers’ needs before they arise.

Get the full story at Luxury Travel Magazine

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