Expedia Group Study Reveals New Insights In Travel Content Amid AI Boom
Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI. The study showcases how travelers feel, react and engage with travel-related content, finding six ingredients that spark the feeling of wanderlust - the emotional spark that drives travel decisions – to help brands inspire, connect and convert travelers.
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